Content Producer

We’re one of the fastest-growing DTC Health & Wellness brands, and we’re looking for an exceptional Content Producer who knows how to turn ideas, insights, and product benefits into copy that converts.
This is a performance-driven creative role for someone who understands that great copy needs to do more than sound good—it needs to stop the scroll, create desire, and drive action.
What You’ll Own: Write high-converting scripts for high-production shoots, VSL's, paid social ads, hooks, headlines, and campaign copy
Develop fresh angles, concepts, and messaging for Meta, TikTok, and performance funnels
Turn product benefits and consumer insights into clear, compelling, emotionally resonant stories
Partner with creative, design, and performance marketing teams to bring campaigns from concept through launch
Analyze performance and rapidly iterate on hooks, angles, offers, and messaging
Research competitors, customer pain points, market trends, and winning creative to uncover new opportunities
Build multiple creative variations to support continuous testing and scaling
You’ll Be a Great Fit If You: Have strong direct-response or performance marketing copywriting experience
Understand hooks, awareness levels, customer psychology, offers, and conversion
Can move between short-form ad copy and long-form landing page storytelling
Write quickly without sacrificing quality
Love testing ideas and using performance data to make your next concept better
Have a portfolio of copy that demonstrates your ability to sell, not just write
Bonus: Experience in DTC, supplements, health & wellness, beauty, or other high-volume performance marketing environments.
Why Inno Supps: High spend, high velocity environment (you’ll actually see your work scale)
Real ownership over revenue-driving initiatives
A team built around testing, speed, and performance
If you’ve written copy that actually sells—and you want to operate at a higher level...
Inno Supps - High Quality Sports Supplements
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