Web Copywriter

Job Title: Web Copywriter / PIM Analyst

Department: Web

FLSA Status: Non-Exempt

Employment Type: Full-time

Wage Range: $18.50 – $22.00

Reports To: PIM Manager
Location: Lynnwood Home Office (In-Office)
Effective Date: 9/18/2026

Position Summary
The Web Copywriter / PIM Analyst plays a critical role in ensuring that all Zumiez products are accurately represented and ready to sell across digital and print platforms. This position is responsible for crafting compelling, brand-aligned product copy and maintaining accurate product data for the Zumiez website, print catalog, outfit guides, hard launches, and pre-sales.

This role collaborates closely with the PIM team, Distribution Center, and over 600 stores to ensure products are properly categorized, photographed, and published online in a timely manner. From purchase order to customer delivery, you’ll help drive sales by ensuring product content is optimized, complete, and engaging.

Key Responsibilities

Write, edit, and update product titles, descriptions, and metadata with a focus on SEO and brand voice.

Ensure product copy is accurate, informative, and aligned with Zumiez’s tone and customer expectations.

Peer-review and proofread copy for clarity, grammar, and consistency.

Maintain and update product attributes within the e-commerce platform.

Research vendor websites to gather additional product information.

Upload and manage US/Canada crossover product data daily.

Track and manage product samples, transfers, and inventory across multiple departments and locations.

Troubleshoot and resolve issues that affect online orders.

Execute bulk updates to product information, sometimes affecting hundreds of SKUs.

Support the production of catalogs, outfit guides, hard launches, and pre-sale campaigns.

Generate and analyze reports to maximize online product availability.

Assist with quarterly inventory audits and related tasks.

Skills & Qualifications

Strong team player with a proactive, can-do attitude.

Ability to multitask and adapt quickly in a fast-paced environment.

Proficiency in Microsoft Excel, including VLOOKUPs and Pivot Tables.

Solid understanding of the Zumiez customer, brand assortment, and current market trends.

Demonstrated copywriting skills.

Excellent communication, analytical, and typing skills.

Strong time management and organizational abilities.

Education & Experience

High school diploma or GED required.

Experience with SEO best practices in product merchandising.

Familiarity with e-commerce platforms and product information management systems.

Prior copywriting experience preferred.

Proficiency in Excel required.

Physical Requirements

Regular use of hands for typing, handling samples, and operating office equipment.

Ability to distinguish colors and materials.

Office environment with moderate noise levels.

Ability to sit for extended periods and operate a computer.

Occasionally required to lift boxes up to 50 lbs.

Use of ladders, hand trucks, and other equipment as needed.

This Full-Time Role is Benefit eligible and offers:

Health, Vision and Dental insurance following an initial wait period

Basic life insurance and supplemental voluntary life insurance

Disability insurance

Paid Parental Leave

Paid Sick Leave following an initial wait period

Paid Vacation following an initial wait period

Employee Assistance Program

Healthcare Flexible Spending Account (FSA)

Dependent Care Flexible Spending Account (FSA)

Employee Discount on Zumiez products

Casual, pet-friendly office environment

401(k) plan after meeting eligibility requirements

Employee Stock Purchase Program (ESPP) after meeting eligibility requirements

Compensation for Role in Addition to Base Salary

Bonus eligibility

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