Growth-Focused Paid Media & Acquisition Lead

Bally's Interactive in Atlantic City, NJ is seeking a data-driven Paid Media lead to plan, execute, and optimize cross‑channel campaigns across digital and traditional media. You will own the audience strategy, manage budgets, and collaborate with Creative, Brand, CRM, and Analytics to drive new customer acquisition.
The role emphasizes AI-powered bidding, performance analysis, and measurement of offline impact, with close coordination across teams to maximize spend efficiency.

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