Social Media Manager

Annual Bonus Eligibility

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA! More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons To Work At Bimbo Bakeries USA

Salary Range: $78,600 - $102,200
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary

The Manager, Social Media – Non-BBU Brands is responsible for end-to-end oversight, governance, and execution of social media activities across all non-BBU brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.
Key Responsibilities

Social Media Governance & Oversight

Own end-to-end governance of social media activity across all non-BBU brands (e.g., Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre)
Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.)
Establish and enforce standard operating procedures for social media engagement, posting, and response management
Maintain control and visibility over all published and scheduled content
Legal & Regulatory Review

Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting
Ensure adherence to:
Advertising and promotional regulations
Brand guidelines
Allergen, health, and product claim requirements
Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals
Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules)
Content Review, Scheduling & Posting

Review and approve all social media content prior to publication
Manage content calendars, scheduling, and posting cadence across brands
Ensure alignment with:
Active campaigns and promotions
Seasonal initiatives
Product launches and marketing activations
Coordinate with agencies to ensure timely execution and accuracy of content
Maintain centralized oversight of posting responsibilities to ensure accountability
Social Listening, Monitoring & Engagement

Oversee real-time monitoring of social media platforms for:
Brand mentions
Consumer inquiries and complaints
Emerging trends and viral content
Ensure timely, accurate, and brand-appropriate responses to consumer interactions
Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action
Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately.
Front-Line Team Enablement & Communication

Ensure the Consumer Relations team is fully informed of:
Approved messaging and statements
Active promotions and campaigns
Viral trends and required response language
Develop and distribute response templates, FAQs, and guidance documents
Provide real-time updates when messaging changes or new risks emerge
Partner with training teams to ensure consistent execution by front-line associates
Escalation Management & Risk Mitigation

Triage, assess, and elevate high-risk social media interactions
Coordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issues
Ensure all escalations are handled with urgency and properly documented
Establish escalation protocols and ensure adherence across all teams
Cross-Functional Collaboration

Serve as the central hub connecting:
Marketing and Brand teams
Legal and Regulatory
Consumer Relations
External agencies (Ensure alignment across all stakeholders on messaging, timing, and response strategy
Support campaign launches, influencer events, and brand activations
Leadership Competencies

Strong judgment and risk assessment
Attention to detail and accuracy
Ability to operate in high-pressure, real-time environments
Proactive communication and leadership
Data-driven decision making
Ownership and accountability
Education And Work History

Bachelor’s degree or equivalent experience
4+ years of relevant experience required
Experience in Social Media Management or Consumer Relations
Strong knowledge of social media platforms and engagement strategies
Experience working with legal/compliance review processes
Proven ability to manage high-volume, fast-paced environments
Strong written communication and brand voice management skills
Experience working with agencies and cross-functional teams
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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