Digital Designer

Build-A-Bear Workshop, Inc. is looking for a Digital Designer to help bring the brand to life through visual storytelling that supports meaningful guest experiences. This hybrid role in St. Louis, MO blends concept development with hands-on execution across marketing creative, digital design systems, and channel-specific assets, so campaigns feel cohesive from idea through delivery.
What you’ll do Translate strategic briefs, campaign objectives, consumer insights, and business goals into compelling visual concepts, campaign creative, and channel-specific design solutions.
Design and execute creative assets across web, email, CRM, paid media, social media, digital marketing, retail marketing , and other brand communication channels.
Support seasonal campaigns, product launches, promotional initiatives, licensing programs, collaborations, wholesale initiatives, and major brand moments.
Develop and evolve visual identities, branding systems, and creative frameworks for Build-A-Bear owned intellectual property, shaping how proprietary characters and collections appear across consumer touchpoints.
Adapt and extend campaign creative across channels while maintaining consistency, quality, and brand integrity.
Partner with Brand, Marketing, Copy, Photography, Print & Environmental Design, Social Media, eCommerce, and Merchandising to concept and develop integrated campaigns from initial idea through execution.
Apply strong design craft across typography, composition, color, imagery, motion, and visual hierarchy.
Stay current on emerging design trends, technologies, consumer behaviors, and best practices that can improve guest engagement and brand communication.
Explore and introduce new tools, technologies, and creative methodologies that strengthen concept development and elevate creative quality.
Work with creative and marketing teams to leverage AI-powered tools and emerging technologies to expand creative possibilities and evolve the design function.
Present design concepts and recommendations clearly to stakeholders and leadership teams.
Manage multiple projects and priorities while delivering high-quality work.
What you bring 4+ years of digital design, graphic design, advertising, marketing, or related creative experience.
Proficiency in Adobe Creative Suite .
A strong portfolio showing conceptual thinking plus hands-on execution across multiple channels, including web, email, CRM, paid media, and social media .
Exceptional design craft with expertise in typography, layout, composition, visual storytelling , and creative problem solving.
Familiarity with digital accessibility standards, user-centered design principles, and evolving digital experience best practices.
Ability to connect business objectives and guest insights to visual communication.
Strong collaboration skills with copywriters, marketers, photographers, social media teams, developers, and business partners.
Commitment to design excellence, continuous learning, innovation, and advancing the creative discipline.
Tools and technologies Adobe Creative Suite
Figma
Adobe After Effects
Preferred qualifications Experience with motion design, animation, video editing, or digital content creation.
Proficiency in Figma.
Proficiency in Adobe After Effects.
Experience using AI-powered creative tools and technologies for ideation, concept exploration, visual storytelling, and creative innovation.
Experience in retail, entertainment, toys, licensing, consumer products, lifestyle, or family-focused brands.
How success is measured Decision-making, judgment, and execution.
Distinctive and emotionally engaging creative.
Quality and effectiveness of campaign execution.
Stewardship of Build-A-Bear’s visual brand standards.
Creative innovation and adoption of emerging technologies.
Stakeholder feedback and cross-functional partnership.
Working environment The role operates in a typical corporate office setting in St. Louis, MO with climate control and sufficient lighting, including ergonomic desk and chairs. This position follows a hybrid work week schedule.

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