Copywriter - Marketing Agency

The Copywriter is the voice of the work at Snapshot. You take business objectives and make them land, turning strategy into writing that carries brand voice, authority, and a point of view. You are accountable for the words on every asset that leaves the building.

This is a multi-tool role. Long-form thought leadership, blogs, and white papers. Short-form social, campaign copy, headlines, and paid ads. Web pages, landing pages, email, and scripts. You move between formats without losing the thread, and you match register to the channel and the audience every time.

You learn a brand voice fast, then own it. Once you have it, you protect it across every deliverable and every department, so a paid ad and a white paper sound like they came from the same company.

You do not work in a silo. You partner with SEO/GEO so content ranks and gets cited, with Accounts to shape and defend messaging, and with Creative and Development so copy and design solve the problem together. You look ahead at what is coming, raise flags early, bring solutions, and commit to seeing them through.

What Sets You Apart
You write across every format and own brand voice like it belongs to you.

Real range across long-form, short-form, and digital, with no drop in quality between them

Fast at absorbing a brand voice and disciplined about holding it across every asset

Strategic first: you start with the business objective, not the clever line

Fluent in AI tools and clear-eyed about where they speed the work up and where judgment cannot be outsourced

Strong cross-functional collaborator who keeps copy connected to search, design, development, and account strategy

Able to present and defend creative choices to clients in business language

Owns outcomes: anticipates needs, flags risks early, generates solutions, and follows through to completion

Knows how and when to leverage freelance support to scale output without dropping quality

What We're Leaning On You For

Owning brand voice for assigned clients and holding it consistent across every channel and department

Writing across the full range: thought leadership, blogs, white papers, web and landing pages, campaigns, social, email, and paid ads

Turning creative briefs and business objectives into copy that moves the metric, not just the mood

Partnering with SEO/GEO so content performs in traditional search and AI answers

Contributing concepts and messaging platforms in brainstorms and campaign development

Briefing and directing freelance writers when volume requires it

Using AI tools to make content better and faster without compromising voice or accuracy

Presenting and defending copy in client reviews and working sessions

Primary Responsibilities Include:
Brand Voice Ownership

Learn, document, and own brand voice and messaging standards for assigned clients

Keep voice consistent across every asset, channel, and department

Serve as the quality check on tone, clarity, and messaging accuracy before work reaches the client

Build and maintain messaging frameworks, voice guides, and boilerplate the whole team can use

Long-Form Content

Write thought leadership, blogs, white papers, case studies, and bylined articles

Conduct research and subject matter interviews to write with authority in client industriesStructure long-form content so it is readable, credible, and genuinely useful to the audience

Short-Form & Campaign Copy

Write campaign concepts, headlines, taglines, social copy, and paid ad variations

Develop message variations for testing across paid and organic channels

Write scripts and voiceover copy for video and animation as needed

Digital & Web Copy

Write web pages, landing pages, email, and nurture sequences built to convert

Write with structure, hierarchy, and CTA logic in mind, not just the sentence

Apply SEO and GEO guidance so copy performs in search and AI-driven

Cross Functional Collaboration

Partner with SEO/GEO on keyword direction, content planning, and AI search visibility

Work with Accounts to understand client goals and shape messaging strategy

Collaborate with Creative and Development so copy, design, and build come together cleanly

Participate actively in brainstorms, concepting, and campaign development

Workload & Freelance Management

Manage your own workload, priorities, and deadlines across multiple accounts

Flag capacity risks early and propose solutions before deadlines are in jeopardy

Brief, direct, and edit freelance writers to scale output without compromising quality

AI Fluency

Use AI tools to accelerate research, drafting, and iteration

Apply judgment about where AI adds speed and where original thinking is required

Maintain accuracy, originality, and brand voice in everything produced

Strong portfolio showing range across long-form, short-form, digital, and campaign work

Excellent command of grammar, structure, tone, and brand voice, with sharp attention to detail

Ability to write copy that balances creativity with strategy and business outcomes

Working knowledge of SEO fundamentals and how content performs in search and AI answers

Experience using AI tools (e.g. ChatGPT, Claude, Perplexity) to enhance research, drafting, and editing

Comfortable writing for video, voiceover, and script formats

Familiarity with CMS platforms such as WordPress

Skilled at presenting and defending creative work to clients and internal stakeholders

Ability to manage multiple projects and deadlines in a fast-paced, multi-client environment

Comfortable receiving feedback and iterating quickly without losing quality

A passion for learning, testing, and evolving craft as the content landscape changes

Requirements

4+ years of professional copywriting experience across long-form, short-form, and digital

Experience in an agency or fast-paced, multi-client environment

Portfolio demonstrating proven range and the ability to hold a brand voice across a body of work

Experience collaborating with design, development, account, and search teams

Experience briefing or managing freelance writers

Deep familiarity with agency PM tools such as Teamwork or Asana, and time tracking tools like Harvest

Bachelor's degree or equivalent experience

*The Snapshot team works from the office Mon, Tues, Thurs, & Friday. With a work-from-home day on Wednesday.

#J-18808-Ljbffr