Associate Creative Director - Copy

Gen Studio is seeking an Associate Creative Director, Copy to lead copy and conceptual thinking across integrated brand, product, and performance marketing campaigns.

Responsibilities

Lead copy and conceptual development across brand, product, and integrated marketing campaigns

Develop campaign platforms, messaging frameworks, creative territories, and channel-specific copy

Write and oversee headlines, scripts, social copy, digital advertising, and long- and short-form campaign content

Translate business, brand, and product objectives into clear creative ideas and messaging

Partner with Creative Directors and Art Directors to build cohesive concepts across copy, design, motion, and production

Lead creative reviews and provide clear, constructive direction to writers and cross-functional partners

Present concepts and creative recommendations to senior marketing and business stakeholders

Protect the core creative idea while incorporating feedback and meeting business, brand, legal, and compliance requirements

Guide work from initial brief and concept development through production and final delivery

Manage multiple campaigns and workstreams while maintaining consistency and quality

Support and develop copywriters through feedback, coaching, and day-to-day creative direction

Partner with agencies, freelancers, and production partners when additional support is needed

Contribute to testing and iteration by creating different concepts, messages, and copy variations

Stay current on consumer behavior, platform changes, creative formats, and developments in AI-assisted creative work

Use AI-assisted creative tools thoughtfully and responsibly to accelerate research synthesis, explore concepts, develop and test copy variations, and improve workflow efficiency across channels

Maintain human judgment, originality, and editorial craft in AI-supported work

Ensure AI-supported work meets standards for accuracy, privacy, brand integrity, intellectual property, legal review, and responsible use of company and customer information

Requirements

Substantial copywriting and creative concepting experience in an agency, in-house creative studio, or consumer brand environment

Experience operating at Associate Creative Director level or as a senior copy lead with creative direction and team development responsibilities

Ability to develop a creative platform from a brief and carry it consistently across channels

Experience writing across brand, product, advertising, digital, social, and integrated campaigns

Comfort presenting creative work and recommendations to senior stakeholders

Experience directing and reviewing work of copywriters and other creative partners

Ability to balance creative ambition with commercial objectives, audience needs, and delivery requirements

Comfort working with legal, compliance, and structured review processes

Experience in consumer technology, financial services, cybersecurity, or another regulated industry is useful but not required

Portfolio demonstrating conceptual thinking and finished copy across formats and channels

Personal Attributes

Clear, direct communication when presenting creative ideas and feedback

Comfort making decisions and giving creative direction

Collaborative approach with ownership of the work

Open to challenge, testing, and iteration

Ability to operate through ambiguity and changing priorities

Curiosity about new tools, formats, and consumer behaviors

Focus on both the quality of the idea and the quality of execution

Skills

Copywriting and editorial craft across long- and short-form content

Campaign platform and messaging framework development

Creative concepting and idea development

Creative direction, critique, and feedback

Senior stakeholder presentation and communication

Understanding of how copy, design, motion, and production work together

Ability to manage competing projects, deadlines, and stakeholder input

Sound judgment when working with brand, legal, and compliance requirements

Practical understanding of AI-assisted creative tools and their responsible use

Ability to connect creative decisions to audience, brand, and business objectives

Benefits

401(k) retirement plan with company match: Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match

Health Savings Account (HSA) funding: Gen contributes $500–$1,500 per year depending on coverage tier if you enroll in an HSA-eligible medical plan

Wellness / fitness reimbursement up to $375 per year for eligible fitness and wellness expenses

Sustainable home improvement allowance up to $500 per year for approved sustainable home upgrades

Tuition / education reimbursement up to $5,250 per calendar year for approved, job‑related education

Compensation

Annual base salary expected: $150,000–$162,000 USD

Actual compensation may vary based on qualifications, experience, skills, and competencies

Compensation range noted: $140K

Location

New York, NY (hybrid)

#J-18808-Ljbffr