Senior Paid Media Strategist

Senior Paid Media Strategist The Senior Paid Media Strategist will strategize, implement, optimize, and monitor effective paid media campaigns to ensure we're exceeding our clients' goals and expectations. In this role, you will meet directly with large or enterprise clients to discuss strategy, review paid performance, and realign on growth objectives. You'll bring the passion and drive to analyze data and develop actionable solutions to continuously improve campaign results. As a subject matter expert, you will be strategic, detail-oriented, client-facing, and data-driven.
Position Responsibilities:
Create, manage, and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
Monitor the pacing of paid media campaigns to ensure no under or over-delivery
Analyze paid campaign performance to develop and implement strategies to continually improve performance
Track and report performance metrics of paid marketing campaigns
Effectively communicate campaign results and any strategy changes to stakeholders
Conduct and communicate competitive client research, develop and implement strategies to position clients in front of their competitors
Provide recommendations on landing page optimizations and strategies to improve paid media performance
Mentor junior members of the team
Share expertise in all utilized ad-serving platforms and share that knowledge with the rest of the Paid Media team
Collaborate with the Paid Media Manager to identify areas of inefficiency within the processes and strategy of the Paid Media team
Act as a thought leader and subject matter expert to internal and external stakeholders
Build and lead Paid Media team trainings and host office hours
Train new hires to ensure they can successfully fill their role and responsibilities
Additional job duties as assigned by management
Position Requirements:
3+ years of experience in Paid Media, preferable within a fast-paced marketing agency setting
Expertise in Google Ads, Microsoft Ads, and Meta Ads
Experience with AdPulse and Optmyzer experience preferred
Hands-on experience in ad management tools and performance-driven campaigns required
Experience in developing performance presentations, A/B and multivariate testing, and data analysis to drive measurable results
Strong attention to detail, organizational and time management abilities
Adept at managing multiple projects simultaneously in a fast-paced and high-volume environment with conflicting priorities
Excellent communication skills, both internally and externally
Proficiency in Microsoft Excel
Ability to work independently and collaboratively
$75,000 - $85,000 a year This target compensation range is subject to multiple factors, including role, level, experience, and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get your excited about your future with us.
We've Got You Covered! RYNO is proud to offer a variety of benefits to support employees and their families, including:
Performance-based bonuses to reward excellence
Medical, Dental, Vision, and Life Insurance
401(k) matching to help you plan for your future
6 weeks of paid parental leave for new parents
$2000 annual tuition reimbursement for continued education
Monthly data stipend to support your remote work environment
Paid Vacation and sick time off for work-life balance
11 paid holidays to enjoy throughout the year
Paid Days for You to reset and recharge
Paid birthday holiday to celebrate your special day
Comprehensive Employee Assistance Program for personal support
Leadership and career advancement opportunities
Anniversary rewards to celebrate milestones
About RYNO Strategic Solutions:
RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.
This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.