Head of Marketing

Head Of Marketing At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.
We're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.
Core Responsibilities & Impact
AI-Powered Marketing Leadership
Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization
Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement
Develop scalable AI-enhanced marketing strategies that power next-generation gifting experiences
Drive continuous evolution of our AI capabilities, including strategic integration of LLMs
Transform AI-driven insights into actionable marketing strategies and measurable outcomes
Revenue & Performance Growth
Design and execute multi-channel marketing strategies with direct revenue accountability
Drive measurable business growth through integrated performance marketing
Implement AI-powered testing frameworks and data-driven optimization
Configure predictive modeling to identify market opportunities
Transform creative initiatives into quantifiable business outcomes with clear ROI metrics
Create cohesive brand experiences across digital and physical retail touchpoints
Organizational Integration & Team Leadership
Build and mentor a high-performance marketing team in our hybrid environment
Create efficient workflows between marketing, product, operations, retail, and data teams
Establish clear reporting structures demonstrating marketing's impact
Lead strategic partnerships and marketing innovations
Foster a culture of innovation and accountability
Brand & Content Excellence
Ensure brand consistency while driving performance across all channels
Implement AI-assisted content creation and optimization strategies
Lead integrated campaigns across paid media, organic growth, and lifecycle marketing
Work with agency partners to ensure creative execution drives measurable impact
Develop data-driven frameworks for measuring brand impact on revenue
Create compelling omnichannel experiences