Brand Director

Brand Vision Director

Williamsburg - F/T in office - $110k+

Our client is a fast-growing company that acquires brands and transforms them through strategic marketing, elevated design, revamped websites, and improved products. They are looking for a Brand Director to take ownership of a newly acquired brand and shape its direction from the ground up.

This is a leadership and creative strategy role. You'll establish the brand's vision, aesthetic, positioning, and overall direction, then work closely with the creative, marketing, social, and development teams to bring that vision to life.

Responsibilities:
Take full ownership and management of assigned brands
Oversee product development, production, packaging, and launches
Develop and manage overall brand strategy, positioning, and direction
Oversee marketing strategy across paid media, social media, email/SMS, influencer, and creative
Work closely with design, marketing, social media, development, and operations teams
Manage product launches and go-to-market strategies from concept through execution
Monitor sales, marketing performance, inventory, and overall brand performance
Identify opportunities for new products, partnerships, channels, and growth
Ensure consistent branding and messaging across all customer touchpoints
Set priorities and hold internal and external teams accountable for execution
Qualifications: Experience managing consumer or e-commerce brands
Strong understanding of product development, branding, and digital marketing
Experience managing cross-functional teams
Strong business and commercial mindset
Excellent leadership, organization, and communication skills
Ability to manage multiple brands, projects, and priorities simultaneously
Experience in beauty, fashion, lifestyle, or consumer products is a plus