Sr Marketing Manager

Job Position: Sr Marketing Manager

Location: Edinburgh, IN 46124

Pay Rate: $125000.00-149994.00

Description: Sr Marketing Manager

Edinburgh, IN

Onsite

Compensation DOE: $125,000 - $150,000

Position Overview:

We're partnering with a growing global manufacturer seeking a strategic and hands-on Senior Marketing Manager to lead its U.S. marketing function and help drive the next phase of growth.

This is an opportunity for someone who wants to do more than manage campaigns. You'll work closely with executive leadership, sales, engineering, and operations to identify new markets, develop go-to-market strategies, strengthen the brand, and turn market opportunities into measurable business growth.

What You'll Do as a Sr Marketing Manager:
Develop and execute the overall marketing and growth strategy
Identify new markets, applications, customer segments, and growth opportunities
Lead market research, competitive intelligence, and customer insight initiatives
Develop positioning, messaging, and differentiated value propositions
Own go-to-market strategies for new products, solutions, and market opportunities
Lead product launches and commercialization initiatives
Drive demand generation through digital marketing, content, events, trade shows, and targeted campaigns
Partner closely with Sales to develop tools, messaging, presentations, and market insights
Collaborate with Engineering, Product Development, Operations, Sales, and executive leadership
Establish marketing KPIs and measure campaign effectiveness, ROI, and business impact
Manage the marketing budget and prioritize investments
Lead and develop a small marketing team

What We're Looking For:
10+ years of progressive B2B marketing experience, including leadership responsibility
Experience within manufacturing, industrial products, engineered products, packaging, or a similar B2B environment
Strong background in market development, product commercialization, and go-to-market strategy
Proven ability to identify and develop new market opportunities
Experience translating technical products into compelling customer value propositions
Strong strategic, analytical, and executive communication skills
Experience leading and developing marketing professionals
Bachelor's degree required; MBA is a plus