Brand Designer (US-Remote)

Brand Designer We believe that the way people interact with their finances will drastically improve in the next few years. We're dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use.
We're looking for a Brand Designer to express Plaid's brand wherever it shows up — a swiss army knife who can flex across digital, campaigns, OOH, and everything in between. This role sits within Design and partners closely with Marketing. Range is the role: one week you're helping to concept a campaign key visual and its OOH extensions and the next you're turning out the paid ads, emails, and landing pages that keep marketing moving. Strong craft is the baseline — what we're also looking for is someone who steps up into concepting when a project needs an idea, and who can carry a high, steady volume of day-to-day work without the quality slipping.
Responsibilities
Concept and design brand and marketing creative from initial idea through final delivery, across digital, web, OOH, campaigns, and sometimes even physical
Carry a high, steady volume of day-to-day requests alongside campaign work, and keep quality consistent across the whole asset set rather than one hero piece
Jump into concepting when a project needs an idea, and bring more than one direction to the table
Extend and strengthen Plaid's visual language, keeping every expression recognizably Plaid while pushing it forward
Help build the systems and guidelines that let campaign work scale, and hand off cleanly to production design
Partner with marketers, writers, and other designers from brief through delivery, both giving and receiving creative feedback
Manage your own queue across concurrent requests, flagging tradeoffs and prioritizing smartly
Must-haves
5+ years of experience in graphic design and/or art direction (in-house or agency)
Exceptional craft across typography, layout, composition, and color
A portfolio showing both halves of this role: campaign or brand work where you shaped the idea, and real volume and format variety
Comfortable working inside an existing brand system, and with some exposure to building the reusable templates, component libraries, and clean files that let work scale
Expert in Figma and Adobe Creative Cloud
Effective both independently and as part of a team
Comfortable operating in a growing function where processes are still being built
Nice-to-haves
Experience with motion design (After Effects, Figma Motion, etc)
Experience with AI or automation tools to streamline production workflows
Experience art directing photographers, illustrators, or external production partners
Interest in fintech, technology, or the future of financial services
Award recognition or nominations
What success looks like
Shipped work that raised the bar on craft and still felt unmistakably Plaid
Contributed original concepts to campaigns, not only executed briefs handed to you
Held a steady cadence of day-to-day marketing work at the same time, without craft or brand consistency slipping
Flexed reliably across formats and channels without needing a specialist for each one
Helped build systems and templates that made the next campaign faster to build
Become a trusted creative partner to Design & Marketing teams
Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics.