Social Media Strategist - Contractor

SULLIVAN is a New York womenswear label founded by sisters Eva and Elena Sullivan — elevated staples with refined silhouettes, made in Italy and New York using exceptional Japanese fabrics.

The role
SULLIVAN sets the campaign strategy, marketing calendar and art direction. This role translates that into our Instagram profile: planning the grid, designing posts, and sequencing editorial, e-commerce, campaign and creator content so the profile reads as one coherent brand.

What you'd own
Content strategy

Translate each campaign and the marketing calendar into a monthly Instagram content plan

Sequence content across drops, campaigns and product moments

Plan how each shoot is rolled out: editorial, lookbook, e-commerce, commissioned photography and creator content

Art direction and design

Plan and maintain the grid: layout, rhythm, and balance between product, editorial and brand content

Design posts and carousels, including typography, layout and cover frames

Maintain visual consistency with the brand book across every post

Execution

Prepare final assets and captions ready for scheduling

Keep the content calendar current

Review performance with the team and adjust the plan

You're right for this if

You have art directed or designed an Instagram profile for a fashion or luxury brand

You can interpret an existing brand and make it look like itself, not like your own signature

You have a strong editorial eye for sequencing, pacing and layout

You are organized and comfortable owning a monthly plan and its deadlines

How we work together

Monthly content plan, reviewed with the head of brand before the month starts

Weekly check-in with the head of brand

Community management (comments, DMs) and influencer relationships are handled separately by our team

What we provide

Brand book, campaign strategy and marketing calendar

Editorial, e-commerce and commissioned photography, plus creator content

A single point of contact on our side

Details

Freelance / 1099, roughly 8–10 hours per week

$45–55/hour, depending on experience

Shortlisted candidates complete a short paid test project

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