Website Content Specialist

Web Content Specialist

Location
Jacksonville, FL

Workplace
Hybrid

Industry
non-profit

Employment Type
1 year Contract | Full-Time

Company & Role Highlights

Opportunity to shape digital marketing strategies for a mission-driven organization

Manage content across website and analytics platforms to maximize impact

Collaborate with diverse teams to drive user engagement and campaign success

Job Summary
A prominent non-profit organization is seeking a detail-oriented Web Content Specialist to oversee website content management and implement tracking strategies. This role focuses on delivering data-driven insights to enhance user experience, optimize digital campaigns, and support branding efforts within a fast-paced, mission-oriented environment.

Job Duties

Develop and deploy tracking systems using GA4 and GTM aligned with marketing metrics

Maintain website content and ensure consistency across all digital assets

Configure event tracking for user actions like conversions and submissions

Manage tag deployment and data layer implementation with development teams

Conduct regular website audits for content accuracy, SEO, and accessibility compliance

Use analytics insights to identify opportunities for usability and performance improvements

Job Requirements

2+ years of experience with GA4, GTM, and event tracking techniques

Proven track record managing website content through CMS platforms, preferably Umbraco

Basic skills in front-end updates using HTML and CSS

Understanding of SEO, accessibility standards, and technical site optimization

Ability to troubleshoot analytics issues and communicate findings clearly

Strong organizational skills and attention to detail

Preferences

Experience with digital marketing tools such as Salesforce, Google Ads, or Bing Ads

Familiarity with reporting tools like Power BI or Looker Studio

Knowledge of paid digital advertising and cross-channel measurement

Company Benefits

Competitive project-based compensation and ongoing training opportunities

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