Programmatic Media Manager New New York, New York, United States

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

We’re hiring two Programmatic Media Managers: one focused on Direct Brands and one focused on Agency partners. As a Programmatic Media Manager, you will own performance outcomes for Streaming TV and OLV campaigns across your portfolio of clients/agencies. You’ll bring strong programmatic fundamentals and analytic thinking to help clients scale their campaigns.

Direct Brands: Manage a broader portfolio, with a heavier focus on hands-on trading, campaign activation, optimization, and performance analysis. You’ll work directly with clients alongside a dedicated Client Services owner, while spending the majority of your time driving campaign performance.

Agency : Manage a smaller portfolio of agency partners and serve as the sole day-to-day owner of those relationships - there is no separate Client Services owner. You’ll own both hands-on programmatic campaign management and the client relationship, including performance conversations, strategic recommendations, and identifying opportunities to grow the partnership.

Responsibilities

Own Streaming TV and OLV campaigns end-to-end, from planning and activation through optimization, analysis, and reporting

Take accountability for pacing, KPIs, and overall campaign performance, including proactive issue resolution

Turn performance data into clear, actionable optimization and scaling recommendations

Work directly with clients to explain performance, insights, and recommendations; Direct Brands partners with a dedicated Client Services owner, while Agency owns the relationship directly

Partner cross-functionally to solve client problems and improve Tatari’s programmatic offering

Comfortable using AI to improve productivity, analysis, and day-to-day workflows

Qualifications

2+ years of hands-on experience in digital media, performance marketing, or a related role

Experience with at least one major DSP, including bidding strategies, optimization, and performance measurement

Strong communicator and presenter. You are able to translate data and complex performance issues into clear recommendations and defend your point of view

Solid understanding of the marketing funnel and experience optimizing toward performance KPIs

Highly organized with the ability to juggle multiple campaigns and priorities

AI forward – you embrace AI for process and productivity

Specifically for Agency: Experience independently owning client or agency relationships, including leading performance conversations and translating campaign results into strategic recommendations

Nice to have: Experience with walled garden platforms such as Amazon, YouTube, or Meta

Competitive salary ($80,000 - $100,000)

Equity compensation

Health insurance coverage for you and your dependents

401K, FSA, and commuter benefits

$150 monthly spending account

$1,000 annual continued education benefit

$500 Newbie Productivity Perk

Unlimited PTO and sick days

Monthly Company Wellness Day Off

Snacks, drinks, and catered lunches at the office

Team building events

Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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