Digital Marketing Manager

Pay Range: $70,000–$90,000/year, DOE
About BabyGold

BabyGold is a woman-founded fine jewelry brand built on a simple idea: heirloom-quality pieces, made to order, in real gold and natural diamonds. Our jewelry is designed and manufactured in-house at our Los Angeles studio by a team of 100+ skilled artisans — no mass production, no middlemen. We're growing fast and looking for a Digital Marketing Manager to help scale our brand across every digital channel.

About the Role
We're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.

What You'll Do

Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms

Own email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reporting

Drive organic growth through SEO strategy, on-site optimization, and content planning

Manage and grow BabyGold's social media presence in partnership with our social/UGC team

Analyze performance across channels and turn data into actionable recommendations

Manage marketing budget allocation and report on ROI/ROAS across channels

Partner with creative and product teams to align campaigns with new launches

Stay ahead of digital marketing trends, platform changes, and industry best practices

What You Bring

3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retail

Proven experience managing paid media budgets with measurable ROI

Hands-on experience with email/CRM platforms (Klaviyo experience a plus)

Working knowledge of SEO fundamentals and analytics tools (GA4, etc.)

Strong analytical skills — comfortable pulling and interpreting your own data

Excellent written and verbal communication skills

A collaborative, detail-oriented approach and comfort in a fast-paced, growing company

Must be able to work in-person at our Los Angeles studio, Monday–Friday

Why BabyGold

Be part of a fast-growing, Los Angeles based brand with in-house manufacturing

Direct collaboration with founders and cross-functional teams

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