Marketing Coordinator

Primary Responsibilities Responsible for administering the day-to-day activities of the marketing and public relation efforts, including: Management of marketing and communications efforts both inside and outside the office; Ensure regulatory compliance for marketing; Coordination with staff as needed; Assist with other tasks as assigned. Know and support the practice mission, long-term business plan, and short-term goals.
Specific Duties Stay current with trends, legislation and regulations in the dental profession
Direct marketing initiatives and exposure for the office under the guidance of the COO
Be up-to-date with new technology and platforms, including the use of AI
Travel involved around the state of Alabama; Will vary from week to week
Work with other departments of the business to ensure clear and efficient communications in regard to marketing and public relations
Marketing Management Design marketing and promotional materials (physical, print and electronic) and order as needed
Prepare and publish dental office advertising, including promotions, educational material and recruiting ads for new staff
Create quarterly marketing plans and initiatives
Manage monthly marketing campaigns
Implement marketing strategies
Update practice website and connected platforms regularly to maintain accuracy and relevant content
Meet with vendors and field inquiries as they pertain to event participation, advertising opportunities and/or marketing
Conduct and coordinate giveaways for all offices
Serve as a liaison to staff in all offices under the Children’s Dentistry for Alabama umbrella and their marketing efforts, including what is going on in each office, helping plan events and campaigns, and acquire photos for use in marketing efforts
Post regularly on social media
Monitor social media reviews and report analytics monthly
Management of Google platforms and maintenance of business profiles
Work with marketing companies and provide ROI data
Understand and utilize AI to integrate in with marketing for all offices
Bring new and innovative ideas to management for evaluation
Public Relations Management Coordinate event planning, conference travel, volunteering, mentoring programs, etc. as directed from time to time
Handle all requests for marketing participation from community partners
Attend community events and health fairs, etc. as needed
Serve as a community outreach partner
Management of referrals and relationships with other dental offices
Develop and implement a referral program for Oral Surgery
Qualifications Educational/Experience Degree in Marketing or Public Relations or in lieu of a degree, 5+ year of marketing experience
Working knowledge of computers for word processing, creative platforms, and AI
Experience in working as part of a team on creative campaigns
Interpersonal Excellent communications skills
Ability to work solo or part of a team
Self-Driven
Team player
Conflict resolution experience
Customer service or patient relations experience

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