Social Media Specialist

We are looking for an experienced Social Media Specialist to join our team. Doral Automotive Group consists of Doral Lincoln, Lincoln of Cutler Bay and Ford of Kendall. Our dealers are located in Miami Dade County. The Social Media Specialist is responsible for developing and executing social media strategies. They possess expertise in social media marketing, strong consulting and communication skills. They must be customer-oriented, detail-oriented, and capable of multitasking effectively.
Responsibilities Develop, implement and manage our social media strategy
Define most important social media KPIs
Manage and oversee social media content along with the Marketing Director
Measure the success of every social media campaign
Stay up to date with the latest social media best practices and technologies
Use social media marketing tools
Work with Marketing Director to ensure content is informative and appealing
Collaborate with Marketing, Sales and Fixed Operations teams
Monitor SEO and user engagement and suggest content optimization
Communicate with industry professionals and influencers via social media to create a strong network
Provide constructive feedback
Benefits Health, Vision, Dental and other insurance products
Company Paid Long Term Disability
Company Paid Life Insurance
Company Paid Employee Assistance Program
401(k) Retirement Plan Match
Employee/Family Vehicle Purchase Program
Vendor Discount Programs
Potential for Growth
Friendly Working Environment
Qualifications Minimum 1 year of experience as a Social Media Specialist or similar role
Social Media Strategist using social media for brand awareness and impressions
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, GMB, TikTok and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Critical thinking and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
BSc degree in Marketing or a relevant field or relevant work experience

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