Senior Lifecycle Marketing Lead | Equity & Unlimited PTO

Willow Wealth is hiring a Senior Manager, Lifecycle Marketing to own the customer journey from signup through first investment and long-term retention. This is a sole-owner role: you'll set the lifecycle strategy, run the send calendar, build campaigns, and measure results.
The role covers email, push, in-app, SMS, and on-platform messaging, aligns with launches, and collaborates with Strategy, Content & Design, Product, Data, and Compliance to deliver a coherent go-to-market plan.

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