Commercial Marketing Manager

Job Title: Commercial Marketing Director - North America
Office Location: Miami-Fort Lauderdale
Salary: Up to $120,000 DOE plus 10% bonus

About Riviera Travel
Riviera Travel is a private equity backed cruise and escorted tour specialist, delivering exceptional travel experiences across the UK, Europe and worldwide. With a heritage dating back to 1984, the business has built a strong reputation for quality, innovation, and customer trust. Focused on discerning travellers aged over 55, Riviera creates expertly curated holidays that inspire confidence and deliver unforgettable journeys. Recognised as the UK’s leading river cruise specialist and a Which recommended provider, Riviera Travel continues to set the standard within its market.

We're entering one of the most exciting chapters in our history as we accelerate our expansion into North America, the world's largest river cruise market. Backed by more than 40 years of success and significant investment in our commercial and marketing capabilities, we're combining the strength of an established market leader with the energy and opportunity of a high growth region.

As our Commercial Marketing Director, you'll play a key role in shaping Riviera Travel's North American success story. This is far more than a marketing role. It's an opportunity to influence strategy, build brand presence, strengthen trade partnerships and drive commercial growth as we bring one of the UK's most respected travel brands to an increasingly engaged audience.

If you're excited by the opportunity to join a successful, established business at a transformational stage of growth and help shape our future in North America, this is your chance to make a real impact on one of the travel industry's most exciting growth journeys.

The Role
This is a high impact, commercially accountable role at the centre of Riviera Travel’s North America growth strategy. As Commercial Marketing Director, you will drive revenue through trade partnerships, performance led campaigns, and targeted offline activity, ensuring every initiative delivers measurable bookings and commercial return. Operating as the key bridge between Sales, Trade Partners, and Marketing, you will shape how marketing supports business performance in region, aligning campaigns to revenue priorities and market demand.

With a strong focus on trade marketing, campaign execution, and performance optimisation, the role combines strategic influence with hands on delivery. From building partnerships with consortia and travel advisors to leading campaigns across direct mail, print, and events, you will play a central role in accelerating growth, driving engagement, and maximising conversion across the North American market.

Key Responsibilities:
Trade marketing and partner growth

Develop and execute trade first marketing plans aligned to revenue targets

Activate and grow partnerships across consortia, host agencies, and top performing advisors

Design and deliver co funded and tactical campaigns with agency partners

Create campaigns that drive lead generation, agent engagement, and bookings

Support the Sales team with campaign toolkits, partner assets, and event marketing

Deliver performance driven offline campaigns including direct mail, print media, and events

Ensure campaigns are measurable and optimised against ROI, cost per lead, and acquisition

Align activity to key itineraries, load factors, and seasonal demand

Revenue and performance ownership

Own campaign performance across cost, conversion, and revenue contribution metrics

Track, report, and optimise performance against defined commercial KPIs

Work closely with Sales and leadership teams to prioritise spend and reallocate budget where required

Agency management

Manage external agency partners including PR and marketing agencies

Ensure agency delivery is aligned to commercial goals and measurable outcomes

Brief, manage, and evaluate partners against clear KPIs

Cross functional collaboration

Act as a key bridge between Sales, commercial teams, and global marketing

Ensure campaigns are locally relevant, commercially prioritized, and delivered at pace

Skills, Experience & Competencies

5+ years in commercial marketing, preferably within, Travel, cruise, or tour operating or adjacent sectors (hospitality, luxury, experiential retail)

Proven experience working with, Travel advisors / trade distribution, Partnership or channel marketing

Strong background in offline and performance-led marketing

Highly commercial mindset, comfortable owning revenue-linked KPIs

Strong understanding of the trade ecosystem in North America, lead generation and conversion funnels

Experience managing agency partners and external suppliers

Data-driven, able to analyze performance and optimize quickly

Ability to operate independently in a lean, growth-stage environment

#J-18808-Ljbffr