Marketing Director

Lead and manage the firm-wide marketing function
Lead and develop a high-performing marketing team through coaching, mentoring, feedback, and career development
Develop and implement marketing plans aligned with firm and business-unit growth objectives
Execute strategic marketing programs, including events, webinars, campaigns, advertising, and content creation
Collaborate with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders
Analyze marketing return on investment and develop reports on marketing and sales metrics
Establish and implement firm-wide marketing best practices
Oversee strategic marketing plans, market insight, segmentation, channel management, and industry/service trends
Oversee marketing budget and spending to maximize return on investment
Represent marketing in leadership meetings and communicate with firm leadership
Lead the marketing mix for priority markets and support target-account and sales initiatives
Assist partners with retaining and generating specialized-services revenue from existing clients
Drive implementation and use of Salesforce.com throughout the firm
Execute and customize the Baker Tilly brand across marketing strategies and tactics
Lead or participate in special projects, taskforces, marketing operations projects, and merger integrations
Analyze MROI data and implement best practices across firm practices
Maintain marketing expertise through professional organizations and independent study
Requirements Bachelor’s degree in marketing, communications, business, or related field
Excellent interpersonal skills, strategic thinking, superior judgment, and strong work ethic
Excellent written and verbal communication skills; ability to communicate effectively with all levels of staff and work collaboratively in a team-focused environment
Demonstrated leadership applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing
Ability to manage and prioritize projects independently
Excellent planning and measurement skills, including building integrated campaigns and leveraging thought leadership
Excellent people skills and ability to build relationships with leadership and team
Strong organizational skills, attention to detail, and hands-on computer skills, including Microsoft Office Suite
Ability to develop projects proactively, work under tight deadlines, and solve problems resourcefully
Minimum of 12 years of business-to-business marketing experience, preferably in a professional services environment
Demonstrated leadership skills and prior marketing management experience in a professional services firm preferred
Core Competencies Demonstrates expertise in leading and managing comprehensive marketing functions, developing high-performing teams, and executing strategic marketing initiatives. Proficient in analyzing marketing metrics and optimizing return on investment while maintaining strong communication and collaboration with firm leadership.
Highest-signal resume keywords Marketing Management
Team Leadership
Strategic Marketing Planning
Salesforce.com Implementation
B2B Marketing Experience
ATS Optimization Keywords Hard Skills Marketing Automation
CRM
Digital Marketing
Content Creation
Campaign Management
Market Analysis
Budget Management
Integrated Campaigns
Advertising
Event Management
Soft Skills Interpersonal Skills
Strategic Thinking
Written Communication
Collaboration
Problem Solving
Industry Keywords Professional Services
Marketing Best Practices
Market Insight
Segmentation
Channel Management
Tools & Technologies Salesforce.com
Microsoft Office Suite

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