Content Marketing Lead

Position
Content Marketing Lead

Summary
We're hiring a full-time Content Marketing Lead to help grow our brands and drive e-commerce sales through social-first content. Your primary focus will be our Japanese hand tool brand-creating authentic, engaging content for woodworkers, gardeners, knife enthusiasts, and craft communities in the U.S. You will own the content marketing strategy from planning and execution to measurement and iteration, while also creating content yourself. This is a hands-on role where you'll develop the strategy and also pick up the camera.

As part of a small, hands-on team, you will also wear multiple hats and assist with marketing and operational tasks such as SEO, web advertising, customer support, and fulfillment.

Essential Duties

Plan, shoot, edit, and publish video content

Photograph products for web stores, social media, and advertising assets

Create marketing assets for web stores and advertising

Develop and execute content marketing strategies, including planning, measurement, and optimization

Handle influencer collaborations, product seeding, and content coordination

Assist with web advertising and SEO

Conduct email outreach to prospective partners and customers

Provide customer support via email and similar channels

Support general business operations, including fulfillment, as needed in a small team environment

Working Hours / Working style
40 hours per week

Full-time

Working Location
Costa Mesa, CA

On-Site

Salary / Benefit
$78,000-$92,000/year, depending on experience

Paid time off and paid sick leave

Medical, dental, and vision coverage under consideration

Qualifications

4+ years of hands-on experience in content marketing, social media, or brand content, with results you can walk us through

Able to independently build and run a content marketing plan, including strategy, execution, measurement, and iteration

A portfolio of video you shot and edited yourself

Comfortable running a shoot solo - camera or phone, lighting, tripod, and audio included

Proficiency with video editing software (CapCut, Premiere, Final Cut) and design tools (Illustrator, Canva, or similar)

Native-level Japanese language skills in reading, writing, and speaking

Business-level English skills in reading and writing

Comfortable wearing multiple hats in a small team

Authorization to work in the United States

Preferred Qualifications

E-commerce experience with Shopify

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