Director of Consumer Marketing

Director Of Consumer Marketing A global professional skincare brand is seeking a Director of Consumer Marketing to lead its consumer-facing communications strategy across social media, content, public relations, influencer partnerships, earned media, and community engagement.
Reporting directly to the Chief Marketing Officer, this highly visible role will shape how the brand builds consumer awareness and demand while supporting its established professional skincare provider network. The successful candidate will combine strategic leadership with hands-on execution, taking ownership of activity already underway while developing the consumer marketing strategy for the company's next stage of growth.
Responsibilities Develop and execute the consumer marketing strategy across owned, earned, social, influencer, and community channels.
Lead social media strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms.
Oversee content calendars, publishing cadence, platform-specific content, and community engagement.
Build and manage influencer, creator, ambassador, PR, and earned-media programmes.
Write clear campaign and agency briefs covering objectives, audiences, messaging, deliverables, budgets, and KPIs.
Manage PR, creator, and social agencies, establishing performance expectations and holding partners accountable.
Partner with Product Marketing, Creative, E-commerce, Professional Relations, and Regulatory Affairs to support product launches and brand campaigns.
Ensure consumer-facing communications use approved claims language and comply with regulatory and disclosure requirements.
Establish a measurement framework covering awareness, engagement, branded search, traffic, intent, conversion indicators, and commercial impact.
Manage the consumer marketing budget and deliver a monthly performance scorecard.
Lead, mentor, and develop a small consumer marketing team.
Monitor cultural trends, competitor activity, platform developments, and emerging opportunities within beauty and skincare.