Marketing Automation Lead - Lifecycle & Personalization

Wellmark is seeking a Marketing Automation Manager to lead automation initiatives, develop scalable journeys, and govern data-driven campaigns across channels in the Des Moines area. The role requires strong technical fluency, collaboration with cross-functional teams, and ongoing optimization to improve engagement, leads, and retention while ensuring regulatory compliance.
Applicants should have 5+ years in performance/digital marketing and a Bachelor's in marketing or related field, with

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