Sr Brand Manager - USA

Colombina is a global food company with a strong portfolio of recognized brands. We combine innovation, consumer insights, and a great flavor to create products enjoyed around the world.
About the job We're looking for a strategic, creative, and results-driven Sr Brand Manager to lead brand positioning, marketing strategy, and innovation while driving profitable growth across the U.S. mainstream and Hispanic markets.
What You'll Do Consumer and Market Insights: Analyze U.S. consumers, shoppers, competitors, and markets trends to identify growth opportunities and generate actionable business insights.
Brand Strategy and Innovation: Lead brand positioning, portfolio strategy, product innovation, renovation, and optimization, including formats, flavors, packaging, and price-pack architecture.
Communications and Partnerships: Develop integrated communication plans and oversee social media, digital presence, and strategic partnerships aligned with brand and corporate objectives.
Performance and Investment: Manage the marketing budget and optimize investments by monitoring sales velocity, distribution, profitability, brand performance, and ROI.
Cross-Functional Leadership: Partner with Sales, Corporate Marketing, R&D, Finance, Supply Chain, D&I, and agencies to turn insights into execution while leading and developing the marketing team.
What We're Looking For Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
5+ years of brand marketing experience, preferably within the CPG industry.
Experience developing and executing marketing plans, social media strategies, analytics, and syndicated date platforms such as Nielsen or Circana.
Proven experience leading innovation and renovation initiatives from concept through launch.
Ability to lead and influence cross-functional teams within complex, matrixed organizations.
Collaborative, curious, and results-driven self-starter with strong communication and storytelling skills.
Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
Spanish is a plus.
Salary Range: $120,000-$150,000 annually Final compensation will be based on relevant experience, skills, education, and other factors permitted by law. This position is also eligible for annual performance-based bonus.
Our comprehensive benefits package includes medical, dental, and vision insurance; a 401 (k) retirement plan with company match; HSA and FSA options; life and disability insurance; paid time off; company-paid holidays; and additional voluntary benefits. Our benefits are designed to provide flexibility and support the needs of our team members and their families. Additional details regarding eligibility and participation will be provided upon and offer of employment.
Ready to brig bold ideas-and plenty of flavor-to the U.S. market? We'd love to meet you!
Equal Opportunity Statement: Colombina is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any classification protected by Federal, state, or local law.

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