Social Media Manager (On-Site)

Social Media ManagerOur team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we're constantly raising the bar and evolving to create a more diverse and cultivating work environment.We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L'ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You'll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.Duties and ResponsibilitiesContent & Channel ManagementOwn the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)Adapt brand/campaign/product messaging into native, platform-specific contentManage day-to-day posting, captions, and channel upkeepStay current on platform trends, formats, and algorithm shiftsSocial-First CampaignsConceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)Build formats around platform-specific mechanics (trends, sounds, challenges, series)Partner with Brand/Creative early so social isn't an afterthought in campaign planningOwn creative concepting for always-on and moment-driven social contentCommunity & EngagementMonitor and respond to comments, DMs, and mentions in brand voiceFlag customer service issues to the right team (vs. Gladly/CX)Build relationships with community members and repeat engagersCross-Functional CoordinationTranslate campaign/product launch plans (from your Pod) into social contentCoordinate with the paid social/affiliate team so organic and paid don't collide or duplicateWork with Creative on asset needs specific to social formatsCreator/Influencer Touchpoints (organic side)Repost/amplify creator content organicallyIdentify emerging creators for outreach (handoff to affiliate/partnerships team as needed)Align posting with tiktok/tiktokshop and instagram shop tagging needsReporting & InsightTrack organic engagement, follower growth, and content performanceSurface content learnings back to Brand/Product/Affiliate to inform strategyCompetitive/trend monitoring (what's working for competitors, category)Crisis/ReputationFirst responder for social listening on brand sentiment issuesEscalation path for PR-sensitive momentsQualifications3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.Experience with social media management software.Basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).BenefitsMedical, Dental, Vision, Life Insurance401k planAdditional Opt-In InsurancesVacation + Sick Time PayL'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)Action OrientedSituational AdaptabilityDrives Results