AI Marketing Manager

Experience: 5-10+ years in B2B technology marketing with demonstrated AI-driven execution.

Location: Farmington Hills, Michigan (Hybrid)

Base: $100,000 - 150,000
Bonus: 10-20% tied to pipeline, revenue influence, and key marketing KPIs
Long-term incentive

Position Summary

We're looking for an AI-native marketing professional who can own our entire marketing function.

This person will build campaigns, create content, manage our website, generate demand, support sales, work with partners, run webinars, improve SEO, manage paid advertising, and continually implement AI agents and automation to multiply their effectiveness.

Rather than building a large marketing department, our goal is to build an AI-powered marketing engine.

Required Skills

Marketing

Demand generation
SEO
SEM
PPC
Marketing automation
ABM
Analytics
AI tools used daily

Responsibilities

Demand Generation

Generate qualified leads for enterprise consulting services
Build campaigns targeting CIOs, CTOs, business leaders, and AI executives
Create campaigns for VAR, MSP, and channel partners
Manage lead scoring
Improve conversion rates

AI Marketing Automation

Continuously identify opportunities where AI can automate marketing.

AI SEO optimization
AI-powered social media creation
AI video creation
AI research agents
Marketing analytics
AI chatbot management

Content Marketing

Create:

Articles
White papers
Customer success stories
LinkedIn posts
Executive thought leadership
Landing pages
Video scripts

Digital Marketing

Own:

Website
SEO
SEM
Google Ads
LinkedIn Ads
Retargeting
Analytics
Conversion optimization

Social Media

Own company presence across:

LinkedIn
YouTube
X
Reddit (where appropriate)
Industry communities

Website

Responsible for:

Content
UX
Landing pages
Conversion optimization
Performance
Analytics
A/B testing
AI chatbot integration

Events

Manage:

Webinars
Trade shows

Create:

Battle cards
One-pagers
Industry campaigns
ROI calculators
Customer presentations

Partner Marketing

Develop campaigns with:

Microsoft
VARs
MSPs
Distribution partners

Analytics

Track and improve:

Website traffic
Qualified leads
CAC
Conversion rates
Marketing ROI

AI

Experience using AI tools such as:

ChatGPT
Gemini
Midjourney or similar
AI video tools
AI image tools
AI agents

Must actively use AI daily.

Technology

Experience with:

HubSpot or similar CRM
Google Analytics
LinkedIn Campaign Manager
WordPress/Webflow
Canva or Adobe Creative Suite
Video editing tools

Nice to Have

Experience marketing:

AI consulting
Microsoft solutions
Managed Services
Cloud
Enterprise software
VAR/MSP ecosystems

Success Metrics (First Year)

Increase marketing-qualified leads (MQLs) by 50%
Double website conversion rate
Launch at least six webinars
Increase organic website traffic by 40%
Produce four executive thought-leadership pieces per month
Build AI automations that save at least 20 hours of manual work per week
Increase partner-sourced pipeline
Improve paid campaign ROI
Generate measurable pipeline influenced by marketing

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