Paid Ads Specialist Job at Coins.ph in Abbeyville

We are looking for a

Paid Ads Specialist

to join our growth team. You will manage campaigns across

Google Ads, Meta Ads, and Apple Search Ads , ensuring efficient spend, optimized performance, and accurate reporting. The ideal candidate has a keen eye for data, is detail-oriented, and eager to grow in performance marketing.

Key Responsibilities

Plan, launch, and optimize paid ad campaigns across

Google Ads, Meta Ads, and Apple Search Ads .
Monitor campaign budgets, KPIs, and performance against goals.
Conduct

A/B testing

on creatives, audiences, and bidding strategies.
Gather, clean, and analyze campaign data to identify insights and opportunities.
Prepare clear, actionable

performance reports

for internal teams and stakeholders.
Collaborate with the creative and product teams to align ad strategies with user acquisition goals.
Stay up-to-date with platform changes, trends, and best practices in performance marketing.
Requirements

2 - 3 years of hands-on experience with

Google Ads, Meta Ads, or Apple Search Ads .
Strong skills in

data gathering, analysis, and reporting

(Excel/Google Sheets, Data Studio, or similar tools).
Understanding of

performance marketing metrics

(CTR, CVR, CPI, CAC, ROAS, ARPU ).
Basic knowledge of

audience targeting, keyword strategy, and attribution models .
Good experience and knowledge of

analytics platforms

(Firebase, Appsflyer, Google Analytics, etc,).
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Strong communication and problem-solving skills.
Bonus Points

Experience with

CleverTap or other CRM/marketing automation tools .
Familiarity with

web and mobile app user acquisition

and retention strategies.
What We Offer

Opportunity to grow into a mid-level performance marketing role.
Collaborative, data-driven, and growth-oriented team culture.
Exposure to multi-channel campaigns in a fast-scaling environment.

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