PR Manager Beauty

Job Description
PR Manager, Beauty & Wellness
A leading agency is seeking an experienced PR Manager to support a diverse portfolio of beauty, wellness, and lifestyle brands. This role will serve as a PR generalist, developing and executing communications strategies, strengthening media and influencer relationships, and supporting launches, events, and brand activations.
The ideal candidate has a strong understanding of both traditional PR and influencer marketing, with a proven ability to secure consistent media coverage, develop creative programming, and manage multiple client priorities in a fast-paced agency environment.
This is a mid-level management opportunity for someone who is highly organized, proactive, collaborative, and confident working directly with clients, media, creators, and internal teams.
What You’ll Do Develop and execute PR strategies across a portfolio of beauty, wellness, and lifestyle brands
Build and maintain strong relationships with editors, journalists, creators, tastemakers, VIPs, and industry contacts
Identify opportunities for earned media, influencer partnerships, product seeding, events, and brand activations
Develop press materials including pitches, press releases, key messaging, briefing documents, FAQs, and media materials
Consistently identify and secure relevant media placements across print, digital, broadcast, and social platforms
Develop creative influencer programming, including paid and organic partnerships, gifting, collaborations, and event integrations
Manage influencer campaigns from concept through execution, including outreach, negotiations, contracts, timelines, and deliverables
Create influencer briefs and content guidelines that align with brand objectives and campaign strategy
Identify and secure media and talent for events, launches, mailers, seeding initiatives, and other brand moments
Support media outreach and attendance for virtual and in person events
Partner with senior team members on larger PR strategies, campaigns, activations, and special projects
Work closely with junior team members to ensure timelines, deliverables, placements, and reporting stay on track
Assist with client meetings, presentations, events, and day-to-day account management
Prepare agendas, meeting notes, reports, recaps, and other account materials
Help onboard and mentor junior team members as needed
Stay current on beauty, wellness, entertainment, pop culture, media, and social trends
What We’re Looking For 4–5+ years of PR, influencer marketing, or communications experience, ideally within an agency environment
Experience working with beauty, wellness, fashion, lifestyle, or consumer brands
Strong existing media and influencer relationships
Proven experience developing and executing influencer campaigns across both paid and organic programs
Experience with influencer negotiations, contracts, timelines, and campaign management
Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms
Ability to understand social KPIs, trends, and best practices
Excellent written and verbal communication skills
Strong pitching, storytelling, and relationship-building abilities
Highly organized with the ability to manage multiple accounts and competing deadlines
Comfortable working in a fast-paced, entrepreneurial, and collaborative environment
Confident, positive, proactive approach with strong attention to detail
Bachelor’s degree in PR, Marketing, Communications, or a related field preferred
Proficiency with Google Workspace and PR/media monitoring and influencer management platforms
Genuine passion for beauty, wellness, pop culture, and the evolving media landscape
Location: Los Angeles,4 days on site and work form home Friday

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