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Area Sales & Marketing Director - Assisted Living

Silver Birch Living · Fort Wayne, IN, USA ·

Job type:
Full Time

Fort Wayne Market
Are you a relationship-builder who loves connecting people with meaningful solutions? Do you thrive on creating momentum, opening doors, and making a difference in the lives of older adults and their families?

Area Sales & Marketing Director
Silver Birch Living is looking for a driven and enthusiastic Area Sales & Marketing Director to support our Fort Wayne-area communities. In this high-impact role, you’ll help more seniors discover the benefits of affordable assisted living while building strong community partnerships and driving sustainable occupancy growth.

What You’ll Do

Develop and execute creative sales and marketing strategies that drive inquiries, tours, move-ins, and occupancy growth

Build trusted relationships with referral partners, healthcare professionals, community organizations, prospective residents, and families

Strengthen Silver Birch Living’s visibility throughout the Fort Wayne market

Educate the community about affordable assisted living and help families understand their available options

Identify new opportunities for outreach, partnerships, events, and lead generation

Support community sales teams and promote consistent sales practices across the market

Represent Silver Birch Living with energy, professionalism, and a genuine passion for serving older adults

Track sales activity, monitor results, and adjust strategies to achieve performance goals

What We’re Looking For

At least three years of successful sales experience in senior living preferred or the healthcare industry

A proven track record of increasing occupancy, generating leads, and achieving sales goals

Strong networking and relationship-building skills

A customer-focused approach and commitment to advocating for residents and families

Excellent communication, presentation, and follow-up skills

A creative, motivated, and results-oriented mindset

The ability to work independently while collaborating across multiple communities

Flexibility to attend evening and weekend events

A valid driver’s license and reliable transportation

Why Join Silver Birch Living?
At Silver Birch Living, our mission is to Inspire Purposeful Lives for All . You’ll join a growing organization where your ideas, relationships, and results can make a meaningful impact.

Certified Great Place to Work®

Competitive pay and performance-based bonus opportunities

Medical, dental, and vision coverage through BlueCross BlueShield

401(k)

On Demand Pay

Generous paid time off

Professional growth and advancement opportunities

The opportunity to help older adults find a welcoming community where they can thrive

If you’re ready to bring your sales expertise, creativity, and passion to a mission-driven organization, we’d love to meet you.

EOE

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