Social Media Manager & Content Creator

Location: tm:rw Store, New York City (On-site)
Job Type: Full-Time, Permanent
Salary: $70,000 – $75,000 per annum
About Smartech Smartech is the home of innovation, a destination where people discover, try, and experience the world's most exciting technology, health, gaming, and lifestyle brands.
Our experience-led concept stores, based in London and New York, give the best brands in the world a stage to connect with curious, discerning consumers.
Our brand partner roster includes names like Whoop, Loop Earplugs, LG, Devialet, Amazon, Sony PlayStation, and dozens more across tech, audio, health, and mobility.
We don't just stock brands, we build platforms for them.
The Role This is a highly creative, execution-focused role for someone who can both build and grow tm:rw's brand organically across social platforms and produce the visual, video, and written content that fuels it — all in one seat.
Based at our NYC store, you'll turn campaign ideas, product launches, and in-store moments into compelling content, and own the day-to-day publishing, community management, and performance of tm:rw's social presence.
The role is heavily hands‑on and content-led, with a strong emphasis on using AI tools to create, refine, and publish content at speed and scale. You'll work closely with the Marketing team and CEO to bring campaign concepts to life, using both traditional design skills and modern AI tools to move from brief to finished, published asset quickly — without ever letting quality slip.
What You'll Be Doing Content Creation & Publishing Plan, shoot, and produce content for social media, email, website, and in-store screens
Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels
Independently produce short‑form video, static posts, carousels, stories, and written content
Write and edit short‑form copy for captions, posts, and campaign assets
Adapt content across formats and channels (Instagram, TikTok, email, in-store, partner channels)
Capture and create content in real time from the NYC store, events, and day‑to‑day brand moments
Maintain a content calendar and a well‑organised asset library
Graphic Design & Visual Production Design graphics, templates, and visual assets for campaigns, social, and brand partner activations
Ensure all output is consistent with Smartech's and partners' brand guidelines
Support in‑store visual merchandising and event collateral where needed
Edit photo and video content to a polished, publish‑ready standard
AI Tools & Workflow Use AI tools (e.g. image generation, AI video/editing tools, copywriting assistants) to speed up ideation, drafting, and production
Prompt and refine AI‑generated outputs to match brand tone and visual identity
Stay current on new AI tools and techniques relevant to content and design, and bring useful ones into the team's workflow
Balance AI‑assisted speed with hands‑on craft — knowing when to use AI and when to do it manually
Organic Growth & Brand Presence Drive organic growth through frequent posting, trend participation, and platform‑native content
Spot trends, memes, and cultural moments quickly and turn them into relevant, on‑brand content
Continuously test different content styles, hooks, and formats to maximise reach and engagement
Community & Engagement Manage comments and DMs across platforms, responding in a timely and brand‑appropriate way
Build an engaged and authentic community through active interaction and conversation
Surface audience insights, recurring questions, and feedback to the wider team
Performance Awareness Monitor post‑level performance and engagement metrics
Use performance insights to adjust content execution and improve results over time
Track and report on content performance at regular intervals, sharing insights with Marketing/Brand leadership
Campaign Support & Internal Collaboration Work closely with the Marketing Manager and CEO to turn campaign briefs into visual and written content
Support key marketing campaigns, brand partner launches, and seasonal moments with planned, coordinated social content
Create content tied to in‑store activations, flagship events, and retail storytelling
Coordinate with brand partners, agencies, and external creators on co‑branded content where needed
Feed insight back into the team on what content is resonating with audiences
What We're Looking For 3–5 years' experience in social media, content creation, graphic design, or digital marketing
A strong portfolio showing range across graphic design, photo/video, and copy
Proven ability to create large volumes of content consistently and build a brand's presence from scratch
Hands‑on experience using AI tools for content creation and optimisation (e.g. Midjourney, Adobe Firefly, Canva AI, ChatGPT, Claude, AI video/editing tools)
Proficiency in core design tools (e.g. Adobe Creative Suite, Canva, Figma)
Strong understanding of social platforms, trends, and short‑form content
Confident copywriting skills with a strong sense of voice and tone
Excellent organisational skills and ability to manage multiple content pieces against deadlines
Comfortable working in a fast‑paced, creative, in‑person environment
NYC-based and available to work on‑site at our store, full‑time

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