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Marketing, Social Media, Facebook, SEO, Website, Wordpress

Wald Manufacturing Inc · Maysville, KY, USA ·

Job type:
Full Time

Marketing Specialist / Digital Marketing & Website Coordinator We are looking for a creative, motivated, and experienced marketing professional to help grow and support our marketing department.
This position is ideal for someone with a broad marketing skill set who enjoys working on a variety of projects. We are interested in candidates who have experience in some or all of the areas below. You do not need to be an expert in every category.
Areas of Responsibility Digital Marketing Develop and manage digital marketing campaigns
Help generate leads, website traffic, and sales
Track marketing performance and identify opportunities for improvement

Facebook & Meta Marketing Facebook advertising and boosted campaigns
Facebook Marketplace
Facebook Groups
Meta Ads Manager
Audience targeting and retargeting
Lead-generation campaigns
Facebook and Instagram content
Social Media Marketing Facebook Instagram YouTube TikTok LinkedIn

Website Development & Management WordPress website building and maintenance
WooCommerce
Landing pages
Product pages
Website updates and improvements
Website speed and user-experience improvements
Conversion optimization
SEO – Search Engine Optimization
On-page SEO
Local SEO
Keyword research
Google search rankings
Product and category page optimization
Content optimization
Link-building strategies
Technical SEO
Google Search Console
Google Marketing
Google Ads / PPC
Google Shopping
Google Business Profile
Google Analytics
Google Search Console
Conversion tracking
Remarketing campaigns
Content Creation
Product photography
Short-form video
Marketing videos
Website content
Blog posts
Product descriptions
Email campaigns
Promotional materials
Basic graphic design

E-Commerce Marketing Online product listings WooCommerce Marketplace listings Product feeds Promotions and sales campaigns Improving online conversion rates Email and SMS marketing Lead Generation & CRM

Lead Generation & CRM Develop strategies for generating new customer leads
Create landing pages and lead funnels
Email marketing
Marketing automation
CRM integration
Lead tracking and follow-up systems

AI & Marketing Automation Use AI tools to improve marketing efficiency
AI-assisted content creation
Marketing automation
Automated lead follow-up
Workflow automation
Research and implement new marketing technologies

Skills We Are Looking For Experience in some or all of the following is preferred: Digital Marketing Facebook Ads Meta Ads Social Media Marketing WordPress WooCommerce SEO Local SEO Google Ads PPC Google Analytics Google Search Console Google Business Profile Content Marketing E-Commerce Email Marketing Lead Generation CRM Marketing Automation Graphic Design Photography Video Marketing YouTube TikTok Instagram Facebook Marketplace AI Marketing Tools
Who We Are Looking For We are looking for someone who:
Is creative and willing to bring new ideas to the table
Can work independently and take ownership of projects
Understands how marketing connects to leads, sales, and revenue
Is comfortable working on multiple brands, products, or businesses
Can identify opportunities instead of simply waiting for assignments
Is organized and able to manage multiple projects
Enjoys learning new software, technology, and AI tools
Can help us build better marketing processes and systems
Is willing to work with our existing team and help expand our marketing capabilities
Most Important You do not need experience in every area listed above. We are looking for someone with a strong marketing background who can bring value in several of these areas and is willing to continue learning and expanding their skills.
If you have experience in digital marketing, website development, SEO, social media, e-commerce, paid advertising, content creation, or marketing automation, we would like to hear from you.

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