Marketing and Content Specialist

a small wellness team creating a big impact
Ayurvedic Wellness Center is an independent, mission-driven wellness center rooted in the principles of Ayurveda and Yoga. We are committed to delivering high-integrity care while building sustainable, disciplined systems that support long-term growth.

We believe operational excellence strengthens healing work. We are a collaborative, accountable team that values clarity, steadiness, and continuous improvement.

the role
This is a hands‑on production and execution role. Strategic direction is set by the Founder in partnership with our external creative agency. As the Specialist establishes command of our channels and audience, there is opportunity to contribute to campaign planning and channel strategy.

The position is remote-primary with regular required onsite time in Kalamazoo for content capture and weekly check‑in.

This is a marketing seat within our organizational structure, accountable for:

Content Production

Copywriting and Channel Execution

Reporting and Automation

Content Production

Capture photo and video on site at classes, events, treatments, and in the apothecary

Concept, film, and edit short‑form video for Reels and Stories

Repurpose recorded class and training content into usable short‑form clips

Design graphics in Canva consistent with brand standards

Photograph retail products and build webstore listings

Maintain an organized content library and asset archive

Copywriting and Channel Execution

Write and schedule approximately four emails per month covering seasonal themes, classes and events, program launches, the seasonal cleanse, and retail

Create and schedule approximately seven social posts per week across Meta platforms and Google Business Profile

Format and publish blogs

Monitor and respond to comments and direct messages

Reporting and Automation

Deliver a monthly performance report covering channel metrics, what performed, and recommendations

Build and maintain email automation sequences in our marketing platform

Track and maintain the publishing calendar

qualifications
required:

Three or more years of hands‑on experience in social content creation, content production, or marketing for a small business, founder, or lean marketing team

Portfolio of work personally created by the applicant

Demonstrated proficiency in Canva, including layout, typography, and brand consistency

Demonstrated experience filming and editing short‑form video for social platforms

Hands‑on experience building campaigns or automations in a marketing platform such as Mailchimp, ActiveCampaign, HubSpot, or GoHighLevel

Strong writing skills across email, social, and product copy

Ability to work independently and manage priorities without daily supervision

Reliable transportation and availability for regular onsite work in Kalamazoo, including occasional evening and weekend events

Comfort working in an active clinical and classroom environment without disrupting sessions in progress

preferred:

Experience in wellness, healthcare, fitness, or education

Experience with Google Business Profile, Meta Business Suite, or e‑commerce product listings

Familiarity with GoHighLevel

Deep specialization across every social platform is not required.

Schedule: 20 hours per week. Flexible scheduling with required onsite presence in Kalamazoo one to two days per week, plus occasional evening and weekend events.

Classification: W‑2, non‑exempt, paid hourly. All hours worked, including event coverage, are compensated.

Compensation: Commensurate with experience. Please include your hourly rate expectation with your application. Compensation advances via a documented competency framework

Equipment: AWC provides video capture equipment, audio equipment, and tripod. The Coordinator provides their own laptop and mobile phone.

Training: Formal training on our marketing automation platform will be provided.

Performance reviews aligned with operational KPIs.

Growth: This position has the potential to expand in scope and hours over time.

benefits include

Retirement account + employer match

what success in this role looks like

The publishing calendar is executed on schedule, at the stated cadence, without missed sends

Onsite content capture occurs one to two times per week, maintaining a working asset library ahead of launches rather than in response to them

The monthly performance report is delivered by the fifth of each month

Submitted work meets brand and quality standards with minimal revision required

Recurring production bottlenecks are identified and addressed proactively

Email automation sequences are built, tested, and documented

what we value

Commitment to continuous improvement

Initiative within a collaborative team environment

Accountability to measurable results

Emotional maturity and steadiness

Respect for the healing context of our work

the environment
Ayurvedic Wellness Center is an intimate healing space. Clinical sessions, Ayurvedic bodywork session, education programs, and client care are happening throughout the day.

This role introduces our work to a wider community that can benefit from wrap‑around Ayurvedic care.

We are seeking someone who brings a sense of beauty, creativity, and impeccability to this role - and who can’t want to share our work with the world!

Openness to learning about Ayurveda and the context of our work is expected. Prior background in Ayurveda is not required.

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