Senior Marketing Director

Lead Deer Brook's marketing engine - from brand and digital presence to pipeline-driving campaigns

Deer Brook is looking for a Senior Marketing Director to build and lead our marketing function, driving brand visibility, digital presence, and measurable pipeline impact across our cybersecurity, higher education, and technology practices.

You'll bring vast, diverse marketing experience to the table - managing direct reports and/or using influential leadership on others, owning everything from website and social strategy to SEO/GEO, campaigns, and sales enablement. You will collaborate daily with our team, with hybrid work opportunities available. Proximity to Charleston, SC is preferred. No salary range has been established for this position.

What You'll Do

Build, lead, and mentor direct report(s), setting clear goals and growing their capabilities

Influence cross-functional stakeholders without relying on direct authority

Set the overall marketing strategy and translate it into an actionable roadmap

Act with urgency, moving quickly from strategy to execution rather than waiting for perfect conditions

Partner closely with senior leadership to align marketing programs with revenue goals

Build and maintain sales enablement materials, including collateral, case studies, and social media and web content

Generate and prioritize marketing qualified leads (MQLs) that directly drive sales behavior

Enable the sales team to support their success - don't be afraid to tell them what to do

Track and report on marketing's contribution to pipeline and closed revenue

Develop and implement an inbound marketing strategy to support the generation of MQLs

Own the company website's strategy, content, and ongoing performance

Lead social media strategy and presence across relevant platforms

Drive SEO strategy to improve organic visibility and search rankings

Implement GEO (Generative Engine Optimization) practices to strengthen visibility in AI-generated search results

Campaign & Event Management

Plan, launch, and manage integrated marketing campaigns end to end

Roll up your sleeves and execute tactically when needed, not just direct from above

Coordinate event strategy, trade show presence, and webinars

Continuously test, measure, and optimize campaign performance

Budget Management

Own and manage the marketing and advertising budget

Build and pitch budget proposals and spending plans to senior leadership

Allocate spend across channels to maximize return on investment

What You'll Bring
Required

Bachelor's degree in Marketing, Communications, Business, or related field; Master's a plus

8+ years of progressive marketing experience, including experience managing direct reports

Demonstrated, diverse experience across digital marketing, website management, social media, SEO, campaign management, and sales enablement

Experience owning and pitching a marketing or advertising budget

Proven ability to influence senior stakeholders and act as a trusted advisor without direct authority

A demonstrated self-starter who acts with urgency and is not afraid to do the hands-on work themselves

Marketing Skills

Deep knowledge of SEO best practices and emerging GEO (generative/AI search) strategies

Strong campaign planning, execution, and analytics skills

Skilled at translating marketing activity into sales-ready qualified leads that drive sales behavior

Excellent written and verbal communication, comfortable presenting to executives

Hands-on proficiency with website CMS platforms and social media management/scheduling tools

Experience managing and pitching an advertising budget across multiple channels

Preferred

Experience marketing for a B2B professional services, cybersecurity, or technology firm

Familiarity with Deer Brook's core markets - higher education, financial services, healthcare, or defense/government

Experience with marketing automation and CRM tools

Agency management experience (PR, design, or advertising agencies)

Why Deer Brook
How We Show Up

Be There - We build trust through transparency, clear communication, and follow-through with clients and teammates.

Make the Move - We take ownership, act with urgency, and solve problems proactively rather than waiting for change to happen.

Choose the Better Way - We challenge convention, embrace new technology, and keep improving - for our clients and for ourselves.

What Success Looks Like
Building a marketing engine that strengthens Deer Brook's brand, drives measurable pipeline and revenue impact, and elevates the team around you - all while embodying these principles in every campaign and cross-team collaboration.

If you're excited about building a marketing function that drives real business results, we'd love to hear from you.

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