Director of Marketing
đź“Ť College Station, TX
Industry: Residential Production Homebuilding (Direct homebuilding marketing experience required)
We're partnering with a growing production homebuilder seeking a results-driven Director of Marketing to lead marketing strategy across multiple communities. This is a highly visible leadership role focused on driving qualified leads, increasing sales traffic, and improving conversion performance—not simply building brand awareness.
What They're Looking For
- Direct marketing experience within production homebuilding (required)
- Proven success driving lead generation, traffic, and sales conversions
- Strong background in digital marketing, including:
- Google Ads & Meta campaigns
- SEO and website conversion optimization
- CRM platforms (HubSpot preferred; currently migrating from Lasso)
- Experience partnering closely with Sales leadership to maximize community performance
- Strong understanding of community-level, localized marketing strategies
Key Responsibilities
- Own marketing performance across all communities with a focus on qualified leads, traffic, and conversion metrics
- Develop and execute campaigns supporting:
- Community grand openings
- Partner closely with Regional Sales Managers and Community Sales teams to ensure marketing and sales strategies are fully aligned
Leadership Responsibilities
- Lead, mentor, and develop an established internal marketing team
- Set clear priorities, accountability, and execution standards
- Collaborate cross-functionally with executive leadership, sales, and external agency partners
- Bring a practical, execution-focused leadership style with the ability to turn strategy into measurable results
Ideal Background: A marketing leader from a production homebuilder who understands how to translate marketing efforts into home sales, using data, digital strategy, and close collaboration with sales teams to drive community-level performance.
Apply now to setup a HIGHLY CONFIDENTIAL Conversation.