Sr. Marketing Communications & Brand Manager

RxFunction is seeking an experienced and driven Senior Marketing Communications andBrand Manager toleadoureffortsinshaping how wetellourstory.Thisroleisessential toourgrowth aswe scale our business, expand into new specialties, andbuildawareness of Walkasins®, our lower limb sensory prosthesis that improves balance and reduces falls.

You'llplayacentralroleincreating andmanaging aclear,consistent voice forourbrand,while developingandadvancing ourbrandguidelinesandexecutingamulti-channel communications strategy that supports our commercial expansion.

JobResponsibilities
Responsibilitiesinclude,butarenotlimited to,thefollowing:

BrandDevelopment&Stewardship

Defineandevolve theRxFunction andWalkasinsbrandstostrengthenawareness and credibility across the industry.

Maintainconsistency across allmediaanddevelop/updatebrandguidelines andstyle guides

Analyzemarketfeedbackandperformancedatatooptimize messagingandpositioning

StrategicCommunications

Buildandexecuteintegratedcross-channel communication planthatincludesdigital,PR, events and content marketing

Partner withProductMarketing tocreatecontent andmessaging thatclearlyconveysour clinical value, resonates withkey decision-makers, and supports lead generation across targeted segments.

Collaboratecloselywithsales,clinical,andleadership teamstoalignmessaging with business goals and customer needs.

Content &Channel Management

Developandownacontent calendar thatalignswithclinicalmilestones, marketing campaigns and product launches.

Inclose collaboration withProduct Marketing and vendor partners, oversee creation of marketing materials, suchasbrochures,casestudies, presentations,videos,anddigital assets.

Leadwebsite contentstrategyincluding SEOandmanageupdatestoensurealignment with campaigns and customer experience best practices.

Buildacomprehensive socialmedia strategy fromthegroundup,draftaudience-specific content and provide direction on any graphics needed for posts across all platforms

Developandexecute audience-specificemailcampaigns-leveraging A/Btestingand analytics torefine approved messaging and grow engagement.

Identify,monitor, track,andreportoutonmarketing communication metricsacrossall channels, partnering with cross-functionalteams as needed to collect data.

Develop and share quarterly marketing communications dashboards

Events & Partnerships

Leadeventplanningandexecutionfortradeshows, conferences, andindustryforumsto elevate the brand and support business development.

Identifyandbuildpartnerships thatcanhelpexpandreachorenhance credibility, including thoughtleaders,healthcaresystems,societies,advocacygroupsorveteranorganizations.

Team &BudgetLeadership

Manage external vendorsandcreativepartners todeliver high-quality workontimeandon budget.

Track spending, measureROIandprioritizeresourcesforinitiatives withthehighest impact.

Required Qualifications

Bachelor'sdegreeinmarketing,communications,orrelatedfield

7+yearsofmarketing communications,brandorproductmarketingexperience

Excellentstorytellingandwritingabilitieswithexperience simplifyingcomplex clinical/technicalinformation

Proventrackrecordcreating andexecutingintegratedmarketing campaigns acrossdigital and traditional channels

Strategically minded,driven,highlyorganized,andaneffectivecommunicator (writtenand verbally).

Proficiencywithmarketingtechnologyplatforms(CRM,marketingautomation,analytics, WordPress, Google Analytics, Adobe Creative Suite, content management)

Strongprojectmanagement skillswithabilitytomanage gemultiple prioritiesinfast-paced environments

Travel up to 25%

Preferred Qualifications

Advanced degree

5 years of healthcare and/or medical device industry experience.

Experienceingrowth-stage orstartupenvironments

Familiaritywithgovernmentcontractingprocesses

Experiencewithspecifictools:HubSpot,GoogleAnalytics,AdobeCreativeSuite

Eventplanningandpartnershipdevelopmentexperience

Teamleadershiporvendormanagementexperience

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