Lifecycle Copywriter (Women's Health)

To support a growing women's health initiative, the full-time remote Lifecycle Copywriter (Women's Health) will create engaging and effective copy for email, in-app, and website communications throughout the customer lifecycle, focusing on high-quality execution and creative experimentation.
Key responsibilities

Own email, SMS, and in-app writing across the full lifecycle for various customer segments, including fertility and perimenopause
Engage in diverse writing projects beyond traditional formats, such as guides and campaign scripts
Test and iterate copy based on performance data, while managing recurring calendar-driven tasks efficiently

Required qualifications

3+ years of copywriting experience, particularly in email/lifecycle marketing
A portfolio demonstrating a range of copy across email, in-app, and product channels
Experience with testing and iterating copy based on real performance data
Basic Figma literacy for collaboration purposes
Familiarity with compliance challenges related to medical device products is a plus