Content Creator & Social Media Manager

Location: Austin, TX — some in-person work in downtown Austin

Hours: Part-Time (20 hrs/week) OR Full-Time (40 hrs/week)

Schedule: Monday–Friday, with flexibility based on content needs

Compensation: Based on experience

About WallCandy
WallCandy is a colorful, Gen Z-focused home accessories brand making renter-friendly wall
hooks designed to make your space feel more like you.

We're building WallCandy as a social-first consumer brand , and we're looking for someone

who can own our day-to-day content creation and social presence while also supporting

influencer marketing and other lightweight marketing initiatives.

The Role
We're looking for a Content Creator & Social Media Manager who genuinely understands

TikTok, Instagram and internet culture — and, most importantly, knows how to turn that

understanding into content.

This is not a role where you'll spend your entire day building content calendars or sitting behind

a laptop. We want someone who is excited to actually make content .

You’ll brainstorm ideas, film, edit, post, analyze what's working and continuously create more of

it. One day you might be filming product content, the next conducting street interviews around

Austin, coordinating influencer gifting, or jumping on a trend that started that morning.

You’ll have significant creative freedom and the opportunity to help define WallCandy's voice

and social presence as the brand grows.

What You'll Own:
Short-Form Content

Create, film and edit TikToks and Instagram Reels

Develop original, entertaining content concepts for WallCandy

Identify trends, sounds, formats and conversations the brand can participate in

Create product-focused, lifestyle, trend and personality-driven content

Conduct street interviews and man-on-the-street content around Austin and college campuses

Be comfortable appearing on camera when needed

Develop recurring content series that can become recognizable to the WallCandy brand

Write captions and publish content across social platforms

Maintain a consistent content pipeline so we’re posting frequently

Social Media Management

Own WallCandy’s organic TikTok and Instagram presence

Engage with comments and the WallCandy community

Monitor performance and identify which concepts, hooks and formats are working

Use performance insights to continuously improve future content

Keep WallCandy culturally relevant and plugged into what’s happening online

Influencer & Creator Marketing

Identify creators who align with the WallCandy brand

Conduct influencer outreach and gifting

Manage creator communication and follow-ups

Track gifted product and resulting content

Build ongoing relationships with creators

Identify opportunities for collaborations, UGC and partnerships

Marketing Support
Depending on whether this role is part-time or full-time, you’ll also help with broader marketing

initiatives, including:

Product launches and campaigns

Photoshoot and content-day coordination

Creative brainstorming

Community activations

Events and pop-ups

Retail launch support

Competitive and trend research

Other creative marketing projects as they come up

You'd Be Great for This If...

You have previously created and posted TikToks/Reels — required

You have examples of short-form content you’ve personally filmed and edited

You genuinely understand TikTok and Instagram culture

You’re comfortable filming yourself AND other people

You’re outgoing enough to approach strangers for street interviews

You’re comfortable editing in CapCut or similar tools

You’re constantly noticing trends, brands, creators and content ideas

You’re proactive and can take an idea from concept → filming → editing → posting without needing someone to manage every step

Experience working for a consumer brand is a plus, but a strong portfolio and natural understanding of social media matter more to us than a specific number of years of experience.

Part-Time vs. Full-Time
We’re open to hiring the right person part-time (~20 hours/week) or full-time (~40

hours/week).

For a part-time hire, the role will primarily focus on short-form content creation, social media

and influencer management.

For a full-time hire, the role will expand into broader brand marketing, campaigns, launches,

events, photoshoots, influencer partnerships and other creative initiatives.

There is significant opportunity for this position to grow as WallCandy grows.

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