Marketing Coordinator

Mission Statement
Think Iowa City – The Iowa City/Coralville Area Convention & Visitors Bureau advances the economic vitality and quality of life for residents and visitors as Iowa’s premier destination.

Position Overview
The Marketing Coordinator supports the marketing team in promoting the Iowa City/Coralville area to drive visitation across all market segments. This role is responsible for assisting with the execution of marketing strategies through content creation, social media management, website updates, email marketing, digital campaigns, and administrative support. The Marketing Coordinator helps maintain a consistent brand presence across all marketing channels while supporting promotional efforts, community partnerships, and visitor engagement initiatives.

Reports to
Director of Marketing and Communications

Essential Duties & Responsibilities

Assist the Director of Marketing & Communications in planning and executing content strategies through research, benchmarking, content development, scheduling, and audience engagement.

Create, design, edit, publish, and manage content across digital platforms to increase brand awareness, foster community engagement, and support organizational goals.

Manage and optimize social media channels, website content, and digital platforms to enhance Think Iowa City’s online presence.

Coordinate the organization’s email marketing program, including newsletter development, content creation, scheduling, and performance tracking.

Collaborate with internal departments, local businesses, and community partners to develop content that promotes Think Iowa City and the Iowa City area.

Write and edit content that aligns with Think Iowa City’s established brand voice, messaging, and style standards.

Maintain and manage the editorial content calendar, ensuring timely and consistent delivery of content across all marketing channels.

Monitor marketing analytics and provide recommendations to improve content performance, audience growth, and engagement.

Support marketing initiatives, campaigns, events, and special projects.

General

Perform light lifting of up to 40 pounds as needed for events and servicing activities

Complete other duties as assigned

Education and/or Experience

Bachelor’s degree in marketing or communications

Experience in content marketing and social media

Highly organized with strong attention to detail, the ability to multitask effectively, set and manage daily priorities as the role requires, and work within deadlines, meeting on-time delivery.

Passionate about promoting the Iowa City/Coralville area and delivering exceptional visitor experiences

Proficient in Canva and Adobe Creative Suite, with an emphasis on Illustrator, InDesign, Lightroom, Premiere, and Photoshop

Knowledgeable in basic photography and videography

Familiar with HTML, web content management systems, CRM systems, social media platforms, and Microsoft Office

Communicate clearly and effectively both verbally and in writing

Bring an editorial mindset with a strong understanding of what audiences consume and how to create it

Knowledgeable in content marketing strategy and channels

Available to work occasional nights and weekends

Committed to maintaining a positive working environment and relationship with all staff

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