Marketing Director

Serv, a global executive recruitment partner, is hiring on behalf of our client for a Director of Marketing.

Join the Team:
We are working with a fast-growing, high-end medical aesthetics practice headquartered in Miami, FL. Known for innovation, transparency, and a culture of excellence, the team is expanding and seeking top talent to help scale.

The team’s non-negotiables are:

Patient Satisfaction and Safety Over Profit

Unreasonable Hospitality: bring the human back to plastic surgery

Ever Forward: learn, adapt, test, and improve

Warrior Spirit: never quit when the work gets difficult

Position Responsibilities:
This is not a role for someone who merely manages social media, approves creative, or watches an agency dashboard. This is an opportunity to shape a national brand, build a disciplined demand-generation engine, and help write the organization’s next chapter.

Reporting to the CEO, the Director of Marketing will own the vision, strategy, performance, leadership, and future of the Marketing organization. Success will be measured not by vanity metrics, but by qualified demand, brand trust, and efficient growth.

Your mission is to build a world-class marketing organization that makes the organization unmistakable, turns trust into qualified demand, and supports predictable, profitable growth.

This role includes:

Own brand strategy, positioning, patient insight, annual planning, budget, and forecasting

Own marketing KPIs, including qualified leads, CPL, CAC, ROAS, attribution, share of voice, reputation, and pipeline contribution

Lead paid media, organic social, content and video, SEO, website conversion, email/SMS nurture, PR, referrals, influencers, and partnerships

Build distinct surgeon and service-line brands under one consistent standard

Recruit, hire, onboard, coach, develop, performance manage, and when necessary, terminate team members

Own data integrity, dashboards, testing, AI and automation, vendor performance, and weekly reporting to the CEO

Partner closely with Sales on lead quality and conversion

Partner with Operations on capacity and patient experience

Protect the organization’s brand while continually raising the standard

Build a predictable pipeline of qualified, brand-aligned patients

Improve marketing efficiency, lead quality, and booked-revenue contribution

Establish clear dashboards, disciplined testing, and reliable attribution

Build a high-performing, values-aligned team where A players thrive

Qualifications

Proven success leading a marketing organization, meaningful budget, and multidisciplinary team

Demonstrated growth in qualified demand, revenue contribution, and marketing efficiency

Strong command of brand, paid and organic media, content, SEO, lifecycle marketing, conversion, and attribution

Experience hiring, coaching, and developing high performers

Excellent financial judgment, data literacy, creative taste, communication, and emotional intelligence

Aesthetics, healthcare, luxury services, multi-location, or high-ticket marketing experience preferred

Comfortable owning performance and making difficult decisions

Focused on measurable business results rather than likes, followers, impressions, or awards

Willing to take ownership when lead quality, acquisition costs, attribution, creative performance, or brand consistency falls short

Our Ideal Teammate Is Someone Who:

Is hungry and relentlessly driven

Studies the patient, market, and numbers

Creates momentum, tests quickly, and challenges complacency

Is confident without ego and willing to seek feedback and own mistakes

Has exceptional emotional intelligence and strong creative judgment

Inspires creators, challenges agencies, and develops talent

Takes extreme ownership rather than outsourcing accountability

Combines creative judgment with financial discipline

Values responsibility over authority

Raises standards and produces results

Is proactive and accountable

Think strategically and executes consistently

Communicates with clarity and confidence

Brings a positive, growth-oriented mindset

Embraces learning and feedback

Cares deeply about doing great work

Hiring Process
We take our hiring process seriously and evaluate candidates based on both capability and culture fit. Our goal is to ensure you step into a role where you feel genuinely excited and fulfilled. That’s important for you, and it’s equally important for us.

Please note that steps may vary slightly depending on the position.

Location: Miami, Florida

Serv uses AI tools in our recruitment process, including developing job postings and note-taking during interviews. AI is not used to screen, assess, or select candidates. All resumes are reviewed by a human, and all hiring decisions are made by humans. Any AI-generated output used during the recruitment process is reviewed by a human before action is taken.

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