Marketing Operations Strategist

If you look at a marketing dashboard and immediately start asking "why?", we should talk.

Why did that campaign outperform the others? Where are leads dropping off? Is the automation actually working? Can we trust the attribution? What happens if we change the audience, message, landing page, or customer journey?

At Woodard, we're looking for a Marketing Operations Strategist who likes digging into those questions and turning the answers into better business results.

This role sits at the intersection of marketing, technology, data, and revenue . You'll have room to think, test, build, analyze, and improve, with the ownership to turn ideas into action. This is a hands‑on role. You'll develop the strategy, but you'll also be the person building, executing, testing, and optimizing the work.

What You’ll Own

Demand Generation & Campaign Performance: Develop, execute, and optimize marketing strategies and campaigns that generate qualified demand and contribute to revenue growth

Marketing Technology & Automation: Manage marketing platforms, CRM integrations, automation, workflows, data governance, and emerging technology, including AI

Customer Journey & Lifecycle Marketing: Build segmentation, nurturing, email, SMS, lead scoring, and lifecycle strategies that create more relevant customer experiences

Website Performance & Conversion: Use customer behavior and performance data to improve SEO, landing pages, lead capture, A/B testing, and conversion

Analytics, Attribution & Business Insights: Build reporting, analyze performance, understand what's driving results, and translate data into recommendations the business can act on

You Might Be a Great Fit If You...

Can't help but ask "why?" when something isn't performing the way it should

Enjoy getting beneath the surface of a problem to understand what's really happening

Like taking complicated systems or processes and making them work better

Are comfortable challenging assumptions when the data tells a different story

Get energized by testing ideas and seeing measurable proof of what works

Enjoy connecting data, systems, and customer behavior to understand what's driving results

Want ownership of your work without giving up the opportunity to collaborate with smart people across the business

What We’re Looking For

5+ years of experience in marketing operations, demand generation, digital marketing, marketing analytics, or a related field

High school diploma required; Bachelor's degree in Marketing, Business, Analytics, or a related field preferred

Strong working knowledge of marketing technology, CRM platforms, marketing automation, analytics, attribution, and digital marketing

Why Woodard?
At Woodard, we provide Legendary Service to help people get back to their lives. We believe in doing what's right, serving others, learning every day, and holding ourselves to high standards.

You’ll join a growing organization where marketing is closely connected to business strategy and your work can make a visible impact. You’ll have the opportunity to dig into what's working, challenge what isn’t, and help shape how we use marketing, technology, and data to drive the business forward.

If you love figuring out what's working, what isn't, and what we should do about it, we'd like to meet you.

Woodard is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, or any other protected status.

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