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Director, Cross-Channel Media Strategy

Socket.dev · New York, NY, USA ·

Job type:
Full Time

Mass Culture is seeking a Director, Media Planning who will own the cross-channel growth system across paid social, paid search, CTV, and retail media. This strategy-first role plans budgets, defines KPI targets, and ensures up-funnel and down-funnel investment work together, not in competition.
You will lead client sessions, defend recommendations with analytics, co-own the Mass Culture client portal planning surfaces, and build plans that tie revenue, margins, and growth to every dollar.

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