National Advertising Campaign Specialist Job at Lamar Advertising in Baton Rouge

National Advertising Campaign Specialist

Our Lamar Corporate office in Baton Rouge, Louisiana, is now hiring a National Advertising Campaign Specialist to oversee all post-buy aspects of a National Campaign and manage the execution of dynamic digital campaigns. This position also acts as a liaison between the National Sales team, national customers, IT, and local Lamar offices to troubleshoot and drive resolutions during the life cycle of the campaign. The National Campaign Specialist is responsible for overseeing all post-buy aspects of a National Campaign, including day-to-day communication of material delivery, installation updates, digital scheduling, and proof of performance delivery. The National Campaign Specialist also manages the execution of dynamic digital campaigns. The position ensures scheduling and campaign compliance and upholds digital scheduling best practices.
What We Are Looking For In You:
Strong written (Email) and verbal communication skills
Strong discernment and predictive problem-solving skills
High sense of urgency
Highly organized with a systematic approach to detail-oriented work
Works well under deadlines and pressure
Ability to identify, analyze, and discuss issues and ideas clearly and effectively with all levels of staff, as well as customers and their production companies
Proficiency in Microsoft Office applications (Word, Excel, Google Sheets)
Ability to work independently and act on one's own initiative
Ability to learn and implement new computer applications quickly and effectively
Strong mediation skills
Critical and analytical thinking skills
Ability to prioritize tasks
Basic understanding of IT language and technical requirements
Customer-focused
Team Player
Education and Experience:
HS Diploma or equivalent required
BA/BS Degree in a related field, such as Business, Marketing, or Communications preferred
Previous work experience in media preferred
3-5 years of related work experience is required or other equivalent combination of education and experience
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through: Billboards Interstate logos Handpainted murals Transportation and airports The largest network of digital billboards in the United States We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact.