Senior Creative Strategist

Lilo Social is a full-funnel eCommerce growth agency specializing in acquisition and retention for direct-to-consumer brands. With a team of over 75 professionals, we deliver best-in-class paid media, email marketing, and creative services to help brands scale profitably. We work across the entire customer lifecycle, from content creation and paid advertising to conversion rate optimization and retention marketing.

Our partnership-first approach has earned us a 90% client retention rate and recognition as an Inc. 5000 honoree for three consecutive years (2023, 2024, 2025). We are proud to be a Klaviyo Master Elite Agency, a distinction held by only 0.2% of Klaviyo’s 6,500+ partners. To date, we have driven billions of dollars in attributed revenue for our partners.

What Success Looks Like

A clear, repeatable creative testing system running across your client portfolio with consistent velocity to new concepts, angles, and iterations

Creative insights that translate into measurable performance improvements including higher click-through rates, conversion rates, lower customer acquisition costs, and scalable winning campaigns

Strong client trust in your strategic point of view, demonstrated through proactive communication, data-backed recommendations, and leadership in creative direction

Elevated internal creative standards through contributions to team training, standard operating procedures, and systems that improve output quality and speed

Responsibilities

Lead research and insights by mining customer reviews, competitor ads libraries, audience pain points, and product differentiators to identify winning angles and positioning strategies

Own creative testing strategy by building and managing structured testing roadmaps with clear hypotheses, variables to test, iteration plans, and learning agendas

Create world-class creative briefs that transform insights into crisp, actionable direction for designers and video editors including hooks, messaging frameworks, visual concepts, format specifications, and success criteria

Direct performance storytelling by mapping the customer journey from awareness through consideration to purchase and translating it into compelling paid social concepts

Build UGC and production guidance including shot lists, video scripts, creator direction, and content planning that supports performance-oriented execution

Manage creator relationships by sourcing, coordinating, and guiding content creators to produce on-brief, performance-oriented content that aligns with testing objectives

Write high-performing ad copy including primary text, headlines, hooks, and on-screen text that aligns with strategic goals and testing frameworks

Collaborate on conversion rate optimization by partnering with teams on landing page improvements and conversion-focused messaging updates

Track and communicate performance by monitoring key performance indicators by concept and angle, synthesizing learnings, and reporting insights to internal teams and clients

Develop inspiration and competitor boards to inform creative direction and identify market trends and opportunities

Lead copy across paid ads for in-ad copy and headline variations that drive engagement and conversions

Raise the bar internally by contributing to team training, refining standard operating procedures, and developing creative systems and tools that improve output and execution speed

Requirements

5+ years of experience in ecommerce or performance marketing with strong preference for direct-to-consumer brand experience

Proven track record of paid social creative strategy with expertise in Meta Ads (required) and familiarity with TikTok or YouTube (preferred)

Strong grasp of creative testing methodology including hypothesis development, structured testing frameworks, iteration velocity, and performance analysis

Experience working with design and video teams from brief development through execution to iteration, with ability to provide clear, actionable creative direction

Data-fluent approach with comfort using performance metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend to make decisions and guide priorities

Deep understanding of customer psychology, marketing funnels, and storytelling principles that drive direct response performance

Excellent copywriting skills across multiple formats including hooks, scripts, ad copy, and landing pages with proven ability to write persuasive, conversion-focused content

Highly organized with strong attention to detail, quality control processes, and ability to manage multiple clients and deadlines simultaneously

Proficiency with Meta Ads Manager, Shopify, Google Analytics, Figma, Motion, and collaboration tools including Slack, Asana, or Notion

Nice to Have

Client-facing experience including presenting strategy, leading client calls, and confidently pushing for action based on data and creative insights

Experience with conversion rate optimization and landing page testing frameworks to improve post-click performance

Experience building creative playbooks, training materials, or onboarding systems for creative teams

Familiarity with additional paid social platforms including TikTok Ads, YouTube Ads, or Pinterest Ads

Background in agency environments managing multiple client accounts with varying needs and timelines

Compensation and Benefits

401(k) Retirement Plan : Fully customizable 401(k) with up to 4% company match

Comprehensive Health Coverage : Fully-covered medical, dental, and vision insurance

Generous Time Off : Competitive PTO policy and paid holidays to maintain work-life balance

Wellness Benefits : Complimentary Headspace subscription and fitness stipend

Fully Remote : Work from anywhere in the US

Technology Supplied : Equipped with the latest laptop and necessary tools for success

Professional Development : Opportunities for growth, training, and expanded responsibilities

Compensation: Competitive salary commensurate with experience. Salary ranges vary by location.

Lilo Social is a great place to work if you’re looking for a collaborative and supportive team. Leadership fosters a culture of trust and autonomy, giving employees the space to own their work and make strategic decisions. While agency life can be fast-paced, Lilo Social respects work-life balance and ensures employees feel supported during time off. The variety of clients keeps the work dynamic and rewarding, making every day interesting.

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