Social Media Manager

WTP Media is looking for an experienced Social Media Manager to join our team in Grand Rapids.

This is a client-facing position for someone with professional experience managing social media accounts, developing content strategies, writing engaging copy, and creating high-quality branded graphics.

You’ll take ownership of organic social media for multiple WTP Media clients while communicating directly with clients, collaborating with our internal creative and video teams, and using AI-powered tools already integrated into our marketing workflows.

Our video team will provide professionally produced video content, while you’ll be responsible for creating graphics and turning available client assets into compelling social media content.

This is a full-time hybrid position. Candidates must live in or near Grand Rapids, Michigan.

What You’ll DoSocial Media Management
WTP Media is looking for an experienced Social Media Manager to join our team in Grand Rapids.

This is a client-facing position for someone with professional experience managing social media accounts, developing content strategies, writing engaging copy, and creating high-quality branded graphics.

You’ll take ownership of organic social media for multiple WTP Media clients while communicating directly with clients, collaborating with our internal creative and video teams, and using AI-powered tools already integrated into our marketing workflows.

Our video team will provide professionally produced video content, while you’ll be responsible for creating graphics and turning available client assets into compelling social media content.

This is a full-time hybrid position. Candidates must live in or near Grand Rapids, Michigan.

What You’ll DoSocial Media Management

Develop and execute social media strategies for multiple WTP Media clients

Create engaging posts, captions, campaigns, and content concepts

Build and manage monthly client content calendars

Schedule and publish content across Facebook, Instagram, and other relevant platforms

Maintain each client’s individual brand, voice, and marketing objectives

Identify trends and new content opportunities

Monitor account performance and adjust strategies based on results

Manage multiple client accounts, deadlines, approvals, and deliverables simultaneously

Stay current with platform changes, trends, and social media best practices

Content & Graphic Creation

Create professional, on-brand graphics for social media

Turn client photos, videos, promotions, and other assets into engaging social content

Collaborate with WTP Media’s video team to plan and utilize professionally produced video content

Develop creative concepts that support each client’s marketing goals

Repurpose existing content across multiple platforms and formats

Maintain visual consistency across each client’s social media presence

Client Communication & Strategy

Serve as the primary social media contact for assigned clients

Participate in client meetings and strategy discussions

Communicate confidently and professionally with business owners and marketing teams

Translate client goals into actionable social media strategies

Present content ideas, recommendations, results, and next steps

Manage client feedback, approvals, and expectations

Take ownership of client relationships and deliverables without requiring constant direction

AI & Modern Marketing Tools
AI is already integrated into how WTP Media operates. You don’t need to be an AI engineer, but you do need to be comfortable working in an AI-assisted marketing environment.

You’ll use AI-supported workflows for:

Content ideation and research

Copy and caption development

Creative concepts and variations

Audience and competitor research

Content repurposing

Reporting and analysis

Improving workflow efficiency

We want someone who views AI as a tool that makes a talented marketer better and more efficient—not as a substitute for marketing experience, creativity, or judgment.

Minimum Qualifications — Please Read Before Applying
These are minimum requirements for this position. Candidates who do not meet them should not apply.

2+ years of direct, professional social media management experience

Professional experience managing social media accounts for businesses, brands, or clients

Experience managing multiple social media accounts or clients simultaneously

Strong copywriting and content-development skills

Hands-on experience creating professional social media graphics

Strong understanding of organic social media strategy

Experience developing and managing content calendars

Experience analyzing social media performance and making strategic adjustments

Experience communicating directly with clients or business owners

Strong written and verbal communication skills

Excellent organization and attention to detail

Comfortable using AI tools as part of a professional marketing workflow

Ability to work independently and take ownership of client accounts

Must live in or near Grand Rapids, Michigan and be able to work in a hybrid environment

Preferred, But Not Required

Hands-on experience with Meta Ads Manager

Experience working in an agency environment

Experience with Canva, Adobe Creative Suite, or similar design platforms

Experience managing social media for healthcare or professional-service businesses

Experience using social media scheduling and reporting platforms

This Position Is Not a Fit If:

Your social media experience is primarily personal, hobby-based, or limited to managing your own accounts

You have less than two years of professional social media experience

You are not comfortable creating professional social media graphics

You’re looking for an entry-level position where you’ll be trained on social media fundamentals

You’re uncomfortable communicating directly with clients

You need detailed instructions for every task rather than taking ownership of your accounts

You’re looking for a fully remote position

You don’t live within reasonable commuting distance of Grand Rapids, Michigan

The Person We’re Looking For
You understand social media beyond simply posting content.

You know how strategy, branding, creative, messaging, consistency, and business objectives work together. You’re equally comfortable planning a month of content, writing engaging captions, creating branded graphics, reviewing performance, and joining a client call to present your recommendations.

You stay current with changes in social media, content trends, and AI, and you actively look for ways to improve your work. Most importantly, you take ownership of your clients, your content, and your results.

What’s In It for You?

Competitive salary based on experience

Bonus opportunities

Medical and dental insurance

Simple IRA match

Paid time off package

Flexible/hybrid work schedule

Casual dress code and a great team environment

Location
This is a full-time hybrid position based out of our Grand Rapids, Michigan office. Candidates must live in or near Grand Rapids and be able to work in a hybrid environment.

No phone calls, please.

About WTP Media
WTP Media is a full-service digital marketing company based in Michigan since 2006. Our amazing team of talented individuals work with clients in Michigan and nationwide out of our corporate headquarters in Grand Rapids, MI. Our business philosophy remains simple: deliver unequaled results for our clients — supported by exceptional customer service. We are unique in the fact that we offer multiple services to local, regional and nationwide companies including; social media, video, web design & development, content & blogs, paid ad strategies, SEO, SEM and more to contractors, dentists, healthcare, professional services, manufacturing and more.

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