SVP, Performance Media & Planning (Hybrid)

Critical Mass is seeking a Senior Vice President of Performance Media, Planning in New York to architect multi-channel media strategies for top clients. The role focuses on optimizing investment, audience, and channel allocation across Search, Social, and Programmatic channels using proprietary data networks and AI-driven planning tools. You will lead budgeting, forecasting, and cross-functional collaboration with Fortune 100 CMOs, driving profitability while maintaining strict financial
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