Assistant Brand Manager, Innovation Strategy

Title:
Assistant Brand Manager, Innovation Strategy

Industry:
Beauty and Consumer Packaged Goods

Location:
Calabasas, CA

Responsibilities

- Evaluate global innovation concepts for U.S. consumer desirability, differentiation, cultural relevance, brand fit, demand potential, and initial size of prize using consumer, category, competitive, retail, and performance data.

- Analyze the innovation portfolio to identify franchise roles, whitespace opportunities, overlaps, gaps, cannibalization risks, sequencing issues, and growth opportunities.

- Consolidate and prioritize cross-functional U.S. feedback for global product teams, covering propositions, assortments, naming, claims, proof points, assets, pricing assumptions, samples, and market requirements.

- Manage innovation workplans, milestones, decision logs, readiness deliverables, working-team meetings, risks, and escalations while coordinating with Insights, Finance, Sales, Trade Marketing, Activation, Operations, Regulatory, Supply, and other partners.

- Prepare portfolio reviews and leadership materials, track post-launch performance and learning, and support annual planning, competitive reviews, budget tracking, agency coordination, and senior presentations.

Requirements

- Bachelor’s degree in Marketing, Communications, Business, or a related field, with 2–4 years of experience in brand marketing, innovation strategy, consumer insights, portfolio analysis, or a related discipline; CPG, beauty, or omnichannel experience preferred.

- Strong consumer-marketing orientation with the ability to translate qualitative and quantitative inputs into clear findings, recommendations, and concise presentations or briefs.

- Strong analytical skills and experience working with market, category, financial, pricing, distribution, and performance data to estimate opportunities and assess portfolio implications.

- Excellent project-management, organization, communication, and attention-to-detail skills, including the ability to manage multiple workstreams, dependencies, deadlines, documentation, and stakeholders.

- Ability to influence cross-functional partners without direct authority, synthesize complex information, follow through on commitments, escalations constructively, and demonstrate proficiency in Microsoft PowerPoint, Excel, and Word.

Skills

Innovation strategy

Brand marketing

Consumer insights

Portfolio analysis

Consumer research

Market sizing

Cross-functional leadership

Project management

Trade marketing

Product development

Hourly rate is commensurate with experience and is an estimated range provided by WorkGenius.

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