Social Media Coordinator

JOB SUMMARY We are looking for an experienced Social Media Coordinator for Harper Auto Square. The right candidate will have automotive knowledge and enjoy social media content creation. This is not a remote position.
Benefits Medical, Dental, and Vision Insurance
401(k) Plan
Short & Long Term Disability
Employer Paid Life Insurance
Paid Holidays
Paid Vacation
Paid Sick Time
Paid Birthdays
Paid Training
Opportunities for Advancement
Closed Sundays
Healthy Work/Life Balance
Responsibilities Plan and execute a content calendar that keeps a fair, intentional split between car-focused content and people-focused content.
Create original content — shoot and edit photo and video for Instagram, TikTok, Facebook - adapting each piece to fit platform specific best practices
Stay on top of social trends — audio, formats, challenges, memes, and adapt them quickly and authentically to fit the dealership and its luxury brand lines
Manage day-to-day posting community engagement, comments, and DMs across all platforms
Collaborate with sales and service teams to capture real moments: delivery days, customer reactions, staff milestones, and events
Coordinate with vendors and manufacturers on approved brand assets, co-marketing content, and promotional campaigns.
Track performance metrics (engagement, reach, follower growth, conversion from social leads) and adjust strategy based on what's working
Support dealership events (test drive days, launches, community sponsorships) with live coverage and recap content
Maintain brand consistency across tone, visuals, and messaging while keeping content feeling current and fun
Qualifications Experience creating social media campaigns and content.
Automotive knowledge a plus
Punctual nature and ability to handle schedule flexibility and dynamic work environment
About Us: The Harper name has been synonymous with quality since 1981, when Tom Harper opened the Porsche, Audi, and Jaguar dealerships in Knoxville. Since then, Harper has expanded to seven dealerships, thirteen franchises, and one certified collision center each catering to a different type of driver but providing the same level of excellence in sales and service. The Harper family of dealerships has always made customer satisfaction its primary objective. This is evidenced by our top-notch staff, beautiful state-of-the-art facilities and multiple awards for both sales and service. Harper...Where the drive is always world class.
We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

#J-18808-Ljbffr