Marketing Executive

About the role Almost everyone who books with us arrives from a search. That makes marketing here unusually measurable and unusually large in scope: we publish location and service pages across all 50 states, and small improvements compound across a very big surface.
This role suits someone who wants to work on demand generation with real data behind it, rather than producing content nobody reads.
What you will do Own content across service and location pages — planning it, writing or briefing it, and measuring what it does

Work with search data to decide where to invest, and be honest about what is not working

Improve how pages convert, not just how many people land on them

Run campaigns across the channels that suit a considered, occasion-driven purchase

Report on performance in terms of enquiries and bookings, not vanity metrics

Work closely with sales so marketing reflects the operators and cities we can genuinely serve

What we are looking for Experience in digital marketing, content or SEO, ideally somewhere performance was measured properly

Comfortable with analytics and search data, and able to draw a defensible conclusion from them

Strong writer who can brief and edit others

Understands that a page has to be useful before it can rank

Based in or able to work from our Roseville, California office

Nice to have Experience with programmatic or location-based content at scale

Working knowledge of Google Search Console, GA4 and a rank-tracking tool

Paid search or paid social experience

Background in travel, events, weddings or hospitality

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