Digital Marketing Manager

$84,000 Annual Salary + Commissions - $150-$200K Per Year - Benefits | Full-Time | In-Office
Clicks are nice.

Impressions are nice.

Followers are nice.

Leads, customers and measurable ROI are better.

PRIMEDIA Network is America's largest media advertising network, providing businesses with immediate access to Local Network TV, Cable TV, Streaming TV, CTV/OTT, Radio, Streaming Radio and digital advertising.
We're growing—and we're looking for a hands-on Digital Marketing Manager who knows how to turn advertising dollars into qualified leads.
This is not a position where you hire an agency and manage them.

This is not a position where you spend your day sitting in meetings.

This is not a position where you sit on Claude all day trying to figure out what to do.

And this is definitely not a position for someone whose digital marketing experience consists primarily of posting on social media.

You will personally build, launch, manage, analyze and improve campaigns.
If you've successfully managed Google Ads and paid social campaigns, understand conversion tracking, know how to improve landing-page performance, and can show us campaigns where your work generated measurable results, we want to talk to you.
WHAT YOU'LL OWN
GOOGLE ADS & PAID SEARCH
You should be extremely comfortable inside Google Ads.
You will:

Build and manage Google Search campaigns

Conduct keyword and competitor research

Develop keyword and negative-keyword strategies

Write and test responsive search ads

Manage bidding strategies and budgets

Improve Quality Scores and campaign efficiency

Monitor search terms and eliminate wasted spend

Build remarketing strategies

Track calls, forms and qualified leads

Analyze cost per click, cost per lead and conversion rates

Continuously optimize campaigns for stronger ROI

Google Ads certification is strongly preferred.
More importantly, we want to see what you've actually accomplished.
PAID SOCIAL MEDIA
You will develop and manage paid campaigns across platforms including:
Facebook | Instagram | LinkedIn | TikTok
You should understand:

Audience targeting

Retargeting

Campaign objectives

Creative testing

Copy testing

Cost-per-lead analysis

Conversion tracking

We're not looking for someone who simply knows how to boost a post.

We want someone who knows how to generate leads.
LANDING PAGES & CONVERSION OPTIMIZATION
Getting the click is only half the job.
You should understand what happens after the click.
You will help create, test and improve landing pages designed to turn traffic into:
Phone Calls. Form Submissions. Qualified Leads. Customers.
Experience with the following is important:

WordPress

Conversion-rate optimization

Forms and lead flows

Call tracking

A/B testing

Google Analytics

Conversion tracking

Basic HTML/CSS

CREATIVE & CONTENT
You should be comfortable developing or helping produce:

Digital advertisements

Social media ads

Landing pages

Headlines

Calls to action

Short-form video

Marketing graphics

Experience with Adobe Photoshop, Illustrator, Premiere Pro and/or After Effects is highly desirable.

Strong copywriting ability is a major plus.

ANALYTICS, ATTRIBUTION & ROI
We don't want reports filled with vanity metrics.
We want to know:
What did we spend?
How many qualified leads did we generate?
What did those leads cost?
Which campaigns produced them?
Which campaigns didn't?
And what are we changing tomorrow to make the numbers better?
You should be comfortable working with:

Google Analytics

Google Ads conversion tracking

Meta tracking

Call tracking

CRM attribution

Campaign reporting

Cost-per-lead analysis

Conversion-rate analysis

ROI/ROAS measurement

Experience with HubSpot or similar CRM platforms is a plus.

THE PERSON WE'RE LOOKING FOR
We're looking for someone with approximately 5+ years of meaningful digital marketing experience who can demonstrate actual results.

You should be:

Analytical

Creative

Competitive

Organized

Curious

Accountable

Deadline-driven

Comfortable working independently

Comfortable working directly with executives and clients

Obsessed with improving campaign performance

Most importantly:
YOU NEED TO BE A DOER.
If a Google Ads campaign isn't producing leads, your response shouldn't be:
"We should schedule a meeting to discuss the strategy."

Your response should be:
"I found the problem. Here's what I'm changing."

That's the mentality we're looking for.
WHY PRIMEDIA NETWORK?

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